Lead Exciting Retail Marketing Strategies with Rally House

Are you looking for a dynamic Marketing Manager role where you can shape marketing strategies for a fast-growing retail brand? Rally House, a specialty boutique, offers official sports apparel, gifts, and home décor for NCAA, NFL, MLB, NBA, NHL, and MLS fans. With 300+ stores nationwide and continued expansion, we provide unique merchandise customized to local teams and communities. As a Marketing Manager, you will play a key role in developing go-to-market strategies, driving customer engagement, and ensuring our brand’s marketing aligns with team promotions and league events.

Why Join Rally House as a Marketing Manager?

At Rally House, we are passionate about sports, retail, and creating engaging experiences for fans. As a Marketing Manager, you will lead a team dedicated to organic social media, email marketing, SEO, and content creation. Your goal will be to enhance customer engagement, align merchandise strategies with marketing initiatives, and drive sales across digital and in-store platforms.

Key Responsibilities of a Marketing Manager

• Develop and execute marketing strategies aligned with league seasons, promotions, and major sports events.
• Oversee go-to-market plans, coordinating marketing efforts across Ecommerce, social media, and retail stores.
• Plan and prioritize product assortments, ensuring seamless launch strategies and timely activation of hot market opportunities.
• Manage marketing budgets and media spend, ensuring financial accountability and measurable ROI.
• Ensure consistency of brand messaging across digital channels, stores, and media campaigns.
• Collaborate with buying teams, eCommerce, and media teams to align marketing with product strategies.
• Lead and mentor a team of email specialists, social media managers, SEO experts, and content creators.
• Analyze campaign performance metrics, refine strategies, and report key insights to leadership.
• Engage with league partners to execute impactful promotions, partnerships, and co-branded marketing efforts.

What Makes a Successful Marketing Manager?

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of experience in marketing, preferably in omni-channel retail or consumer goods.
• 1-3 years of experience in a supervisory or leadership role.
• Expertise in digital marketing, eCommerce, and retail marketing strategies.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously.
• Proven ability to analyze marketing performance metrics and apply data-driven strategies.

Preferred Skills & Experience

• Passion for sports and retail with an understanding of team branding and fan engagement.
• Ability to lead cross-functional teams and foster a high-performing marketing department.
• Strong communication and leadership skills, ensuring seamless collaboration across departments.

Benefits & Career Growth

What Rally House Offers

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including flexible PTO, 401(k) match, and paid holidays.
• Exclusive employee discounts on Rally House merchandise.
• Career development opportunities as we continue to expand nationwide.
• A collaborative and high-energy work environment driven by sports and fan culture.

If you’re a Marketing Manager looking for an opportunity to make a significant impact in sports retail marketing, apply today and be part of our growing Rally House team!

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