About the job
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
Your Role
- Support the development and execution of marketing programs for our Laundry brands to help drive consumer awareness, education and conversion. Some of these programs may include shopper marketing, ecommerce, social, and digital.
- Collaborate with cross-functional team to help develop and execute new product line extensions, promotional programs, packaging updates and associated business plans.
- Continuously monitor the performance of assigned brands using sales reports and research (Circana, Nielsen) data. Apprise management of significant changes.
- Ensure current knowledge of the competitive environment via outside sources.
- Assist with business development for assigned brands which includes business reviews, customer line reviews and overall strategy for the brand.
YOUR SKILLS
- BS/BA (Business, Marketing, Social Sciences – Psychology, Sociology, Economics), MBA preferred
- 1 – 3 years experience in CPG brand management and/or marketing
- Demonstrated leadership and organization skills required to be able to lead projects, partner cross-functionally, and work independently.
- Excellent interpersonal/communication skills; attention to detail; strong analytical skills; solid financial acumen.
- Ability to analyze market and research data and derive insights that lead to actions designed to generate incremental sales and profits.
- Creative mindset and strong team player.
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