Company Overview
PDI is committed to combating preventable infections across healthcare, foodservice, and community settings. With a strong focus on research, quality, and service, we deliver innovative products, educational resources, training, and support to help reduce infection transmission and promote overall health and wellness.
PDI operates through three key divisions:
- PDI Healthcare: A leader in evidence-based infection prevention solutions, PDI Healthcare offers advanced Interventional Care, Environment of Care, UVC Disinfection, and Patient Care products. These solutions are designed to minimize infection risks, control related costs, and ultimately save lives across the healthcare continuum. Strengthening its commitment to comprehensive disinfection strategies.
Key Responsibilities
- Develop and execute marketing campaigns and tactical plans while providing essential support to the sales team.
- Serve as the Voice of the Customer in product development initiatives, ensuring customer needs are accurately identified and validated.
- Collaborate with the General Manager, Sales teams, Regional Sales Managers, and the Director of Customer Experience to drive key programs and successful product launches.
- Work closely with Operations to ensure precise forecasting aligned with customer activity and market trends.
- Design and implement training programs that enhance sales skills, partnering with Field Trainers, the Customer Experience team, and the Clinical Team to support product and service education.
- Assist in product implementations within customer accounts as needed.
- Develop and execute strategic plans in collaboration with Clinical and Sales teams, ensuring measurable activities align with business objectives.
Brand Strategy
- Support and strengthen the overall brand strategy for Tru-D within PDI.
- Conduct competitive analysis to identify market barriers, educational gaps, and unmet customer needs.
- Develop and test early commercial concepts, including positioning, messaging, branding, and educational platforms.
- Collaborate cross-functionally to monitor and communicate shifts in healthcare policy and competitive dynamics that impact the product category.
Leadership
- Lead by example, embodying the company’s core values and fostering a strong corporate culture.
- Instill accountability and commitment across all initiatives and programs.
- Act as a key leader within the organization, promoting a culture of collaboration, urgency, and ownership.
Tactical Execution
- Build and manage a team of strategic partners to execute tactical plans, ensuring compliance with contractual and budgetary requirements.
- Work alongside Clinical, Sales, and Marketing Communications teams on publication planning and Key Opinion Leader (KOL) development.
- Lead cross-functional teams responsible for launching products and key initiatives, ensuring alignment across R&D, Sales Leadership, National Accounts, Operations, Customer Experience, Clinical, Legal, Regulatory, and other relevant departments.
Performance Measurements
- Achievement of annual budget targets for key brands.
- Year-over-year sales growth.
- Market share expansion compared to the previous year.
Education & Certification
- A minimum of a Bachelor’s degree is required.
Required Knowledge & Skills
- Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint, with familiarity in Salesforce.com.
- Strong communication, organizational, and analytical skills to drive success in a dynamic environment.