Senior Technical Product Marketing Manager

Senior Technical Product Marketing Manager

About Fivetran

Fivetran is on a mission to make data access as seamless and reliable as electricity. Our platform securely and efficiently centralizes data from hundreds of sources into any cloud or hybrid environment—empowering businesses to drive AI, machine learning, predictive analytics, and operational insights. Trusted by global brands like Autodesk, Condé Nast, JetBlue, and Morgan Stanley, we enable organizations to become truly data-driven.

About the Role

We are looking for a Senior Technical Product Marketing Manager to lead strategic initiatives focused on data lakes and AI. This role will shape Fivetran’s go-to-market (GTM) strategy, create compelling technical content, and support demand generation efforts. You’ll collaborate with Product, Sales, Marketing, and Enablement teams to position Fivetran as the leading solution for data integration.

Key Responsibilities

• Develop technical content – Create architecture diagrams, white papers, blog posts, presentations, and demo materials for data lakes and AI use cases.

• Define product positioning – Translate complex technical capabilities into clear messaging that resonates with data engineers, data architects, and analytics leaders.

• Market research & insights – Analyze industry trends, customer needs, and competitor strategies to refine product marketing efforts.

• Cross-functional collaboration – Work with GTM teams to drive awareness through campaigns, webinars, and events, showcasing the critical role of data lakes in modern analytics.

• Enable field teams – Provide training and resources for Sales Engineers and Solution Architects to enhance customer engagement and product adoption.

• Thought leadership – Represent Fivetran as a subject matter expert at industry events, engaging with stakeholders to drive innovation.

Qualifications

• Experience in data engineering – Strong understanding of data lakes, open table formats (Delta Lake, Apache Iceberg), data warehouses, and data catalogs.

• Technical expertise – Knowledge of modern data infrastructure, SQL, dbt, Python, Spark, and the role of data lakes in analytics and storage.

• Exceptional communication – Ability to translate technical concepts into compelling messaging for diverse audiences.

• Project management – Strong organizational skills with the ability to manage multiple initiatives.

• Collaboration & leadership – Experience partnering with Product, Sales, and Marketing teams to drive impactful results.

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