Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
What does the day-to-day look like?
- Develop and implement a comprehensive app retention marketing strategy that includes highly targeted and personalized push notifications, SMS, email, and in-app messaging.
- Collaborate with Product, Engineering, and Marketing analytics teams to integrate push marketing strategies into the overall product experience.
- Lead the planning, execution, and optimization of campaigns to engage app users and drive an increase in engaged visits and daily active app usage.
- Utilize data and analytics to identify user segments and personalize messaging to enhance user engagement and retention.
- Leveraging platform expertise to execute end-to-end campaigns with Braze or similar ESP
Qualities that will help you thrive in this role are:
- 8+ years of experience in a Retention Marketing role, with a focus on mobile-first strategies and complex technical execution in an ESP platform or Marketing Automation Platform
- Strong technical expertise in Braze or similar ESP platforms, with hands-on experience building and optimizing campaigns.
- Experience working closely with data science teams to design and execute experiments, such as A/B/n or multi-armed bandit tests
- Strong project management, delivering successful long term campaign execution and ability to work at a fast pace while handling competing priorities.
- Technical skill with a proven track record to quickly learn new skills and assimilate new technologies
- Accountability to deliver high quality work and are proactive to share new insights with peers and leadership