Job Description:
We’re seeking an enthusiastic Assistant Go To Market Manager to join our dynamic team at Boots. In this role, you’ll take charge of leading seasonal campaigns and key partnerships, such as Valentine’s Day, Pride, and Love Island. As an Assistant Go To Market Manager, you’ll support the Go-to-Market (GTM) team in delivering high-impact campaigns and aligning strategies across various business units. This is a fantastic opportunity to grow your career in commercial and marketing functions while contributing to Boots’ continued success.
About the Role: Assistant Go To Market Manager
As an Assistant Go To Market Manager, your primary responsibility will be overseeing the development and execution of impactful seasonal campaigns. You’ll work closely with cross-functional teams, including marketing, trading, and operations, ensuring campaign components align with GTM objectives and deadlines. The role is key to driving business growth and delivering results for Boots’ biggest initiatives.
Key Responsibilities for Assistant Go To Market Manager
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Campaign Leadership: Lead and review campaigns by analyzing market trends and creating briefs that align with commercial goals. Ensure nominations match the campaign brief.
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Cross-Functional Collaboration: Work closely with teams like Marketing, Merchandising, and Customer Experience to ensure smooth product rollouts.
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Strategic Alignment: Support the GTM function by integrating commercial and marketing plans to align with Boots’ overall strategies.
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Nomination Management: Ensure product nominations are aligned with campaign briefs in partnership with Marketing and Category teams.
What You’ll Need as Assistant Go To Market Manager
To thrive in this role, you will need:
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Strong Communication Skills: Ability to craft clear messaging for internal and external audiences.
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Creativity: Bring bold, fresh ideas that make an impact on how we go to market.
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Drive: A passion for achieving results in a fast-paced environment.
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Strategic Mindset: Ability to leverage data to shape strategies and make informed decisions.
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Experience: Understanding of Go-to-Market strategy or experience in Marketing and Commercial fields. Experience in the health and beauty sector is a plus.
Why Boots?
At Boots, we value inclusivity and provide a positive work environment that encourages every employee to be themselves. As an equal-opportunity employer, we are committed to fostering a culture of diversity and inclusivity. Joining Boots means contributing to a company that improves people’s lives through health and beauty retail. We change for the better, together.