NewForm: Redefining Performance Marketing
NewForm is at the forefront of marketing, creating powerful tools and delivering world-class creative services to redefine the possibilities in performance marketing.
We build technology that empowers marketing teams, such as WillBot, our AI performance marketing agent. WillBot seamlessly integrates with your ad platforms, analyzes creative content, and provides actionable insights through natural language. Simultaneously, we operate as a tech-enabled agency, offering cutting-edge creative strategy and highly targeted content that blends human expertise with our advanced technology.
About the job
About
Newform is one of the fastest-growing performance marketing agencies focused on consumer apps. We work with companies big and small (Binance, Western Union, Acorns, Flo health, etc) to be ahead of the curve in a short form first world. We think short form is the new form, and make thousands of ads/mo in house to drive profitable campaigns.
Job role
NewForm is seeking a seasoned user acquisition manager with expertise in running paid social campaigns, particularly on TikTok, Google and Meta, for iOS apps. This role is integral to driving growth for our clients. In this role, you will be leveraging SKAdNetwork (SKAN), Mobile Measurement Partners (MMPs), and the latest tools in user acquisition to drive efficient results.
Key responsibilities
- Paid Social Campaigns: Execute and optimize campaigns on TikTok, Google and Meta, with a specific focus on iOS apps.
- iOS Expertise: Utilize your understanding of SKAdNetwork (SKAN) and MMPs to maximize campaign performance.
- Data-Driven Strategies: Analyze mobile app data to enhance targeting and ad placements.
- Creative Collaboration: Work with creative teams to develop compelling content that drives results.
Must have Experience
- Proven Track Record: Extensive experience in media buying on TikTok and Meta, specifically for iOS apps.
- SKAN & MMPs: Strong knowledge of SKAdNetwork (SKAN) and MMPs, with hands-on experience in campaign tracking and optimization.
- Analytical Skills: Ability to use data insights to drive campaign success.
- Industry Knowledge: Familiarity with the consumer software landscape and mobile app marketing trends.
What We Offer
- Competitive base salary 💸
- High potential for growth 📈
- Opportunities to work on cutting-edge campaigns for top iOS apps.
- Medical insurance (including vision, dental) 🩺
- NYC office 💼
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