Assistant Brand Manager

Position Overview
As an Assistant Brand Manager for Mass Market Cigars, you’ll play a key role in supporting the brand team in developing, executing, and tracking performance of marketing initiatives for both existing products and new launches. This role contributes to the alignment of marketing and sales strategies and supports promotional program development to enhance brand impact and market reach.

Your Day-to-Day Responsibilities

• Contribute to the execution of go-to-market strategies including product distribution, pricing, advertising, and sales promotions

• Collaborate closely with Marketing and Trade Marketing teams to implement approved marketing plans

• Maintain accurate, up-to-date records across multiple project areas, including:

  • Budgets and actual spend compared to forecasts

  • Progress of product and consumer research for assigned brands

  • Sales and market share performance by region or market

  • Cost center and budget reporting

• Support special projects and initiatives as assigned by the Marketing Manager

• Assist in planning, execution, and analysis of marketing research projects focused on products, consumer behavior, and sales insights

• Evaluate market trends and assess potential opportunities

• Help create and manage point-of-sale (POS) materials and coordinate with external suppliers

• Support packaging development for both standard and promotional SKUs

• Partner with the CRM Manager to ensure accurate execution of customer campaigns and support ROI analysis

What We’re Looking For

• Bachelor’s degree in Business or related field required; MBA strongly preferred

• 2–4 years of experience in marketing, brand management, or promotional planning within the Consumer Packaged Goods (CPG) industry

• Ability to thrive under pressure and manage multiple projects with competing deadlines

• Self-driven, strategic thinker with a strong collaborative mindset

• Strong analytical skills with the ability to interpret both quantitative and qualitative research

• Excellent communication and presentation skills; proficiency in Microsoft Excel and PowerPoint

Compensation

• Annual Base Salary Range: $90,000 – $120,000

• Eligible for performance-based annual bonus

What We Offer

• Competitive compensation and comprehensive benefits package including medical, dental, vision, 401(k) with company match, generous PTO, wellness programs, commuter support, and pet insurance

• Flexible hybrid work model under our Smart Work framework

• A collaborative, inclusive culture where innovation and individuality are valued

• Opportunities for personal growth and career development within a global organization

• The chance to contribute to a purpose-driven mission of delivering a smoke-free future