Be the Voice That Shapes a Food Brand Loved by Gen Z & Millennials

Kepak is one of Europe’s leading food companies with a strong reputation in the convenience food market. With manufacturing sites across the UK and Ireland, our mission is to be a sustainable, future-ready food business that’s a great place to work—driven by our values: Responsibility, Ambition, Passion for Food, and Teamwork.

We’re now hiring a Social Media & Content Creation Manager to join our Insight, Innovation & Marketing (IIM) team. Based in Kirkham, Preston, this hybrid role is your opportunity to create cultural relevance and social engagement for Kepak’s brands, especially with under-30s audiences.

Your Mission

Use bold, trend-led content across TikTok, Instagram, Meta, and X to:

Grow brand salience and awareness
Drive engagement, shares, and UGC
Make Kepak brands unforgettable to Gen Z and Millennial shoppers

Key Responsibilities

Content Creation & Execution

Plan, shoot, and edit short-form videos weekly using trending formats and audio
Align content calendar with brand campaigns, retail moments, and cultural events like Love Island or Spotify Wrapped

Campaign Development

Lead social-first executions for brand campaigns
Launch UGC competitions and TikTok challenges (e.g. “Duet with us”)

Community Engagement

Monitor comments and tags daily, responding in a cheeky, fun, brand-consistent tone
Build connections with micro-influencers and content creators

Trend & Culture Scanning

Constantly track Gen Z trends, memes, and viral content
Identify and act on cultural opportunities in real time
Collaborate with the brand team to translate trends into engaging content

Performance & Optimization

Report weekly on metrics like engagement, shares, views, FYP appearances
Use insights to refine content strategy and double down on what resonates

Cross-Functional Collaboration

Partner with Brand, Shopper Marketing, and Design teams
Support retail activity through socially aligned content (e.g. promotions, new product launches)

What We’re Looking For

Experience:

5+ years in social media management
FMCG brand experience preferred
Strong content portfolio (especially video and TikTok)

Skills & Attributes:

Excellent trendspotting, creative storytelling, and platform expertise
Strategic thinker with commercial awareness
Skilled collaborator with great stakeholder management
Passionate about food, pop culture, and innovation

What You’ll Get in Return

Hybrid Working & Flexibility
Corporate Gym Membership (Ribby Hall)
Subsidised Canteen
Further Education Support
Pension Plan & BUPA Cash Plan
Bike-to-Work Scheme
Employee Discounts (via WrkIt platform)
Access to GroceryAid Support Services
Long Service Recognition Awards

Apply Now

Bring your creativity, cultural awareness, and social savvy to a brand that’s ready to dominate the conversation. Join Kepak and help make our brands the ones everyone’s talking about.

APPLY

Social Media & Content Creation Manager