Shape the Future of News Engagement at The Telegraph
Are you a strategic, data-savvy social media expert with a passion for journalism? The Telegraph Media Group is seeking a seasoned Social Media Lead to drive innovation, engagement, and growth across our social platforms. You’ll lead a talented team of social editors and help shape how millions interact with our award-winning journalism daily.
This is a pivotal leadership role focused on growing subscriptions, expanding audience reach, and elevating digital storytelling across platforms including Meta, X, TikTok, Reddit, and LinkedIn.
Key Responsibilities
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Strategy & Innovation:
Develop and lead The Telegraph’s social media strategy with a clear focus on audience growth, engagement, and subscriptions. -
Editorial Alignment:
Work closely with desks across News, Video, Audio, and Features to align storytelling with social-first strategies. -
Content Oversight:
Ensure all posts are on-brand, optimised for platforms, and contribute to long-term brand value and community development. -
Analytics-Driven:
Use performance data and social listening tools to guide content decisions and react quickly to emerging trends and news moments. -
Team Leadership:
Manage, mentor, and grow a team of social editors; establish workflows that support newsroom agility and cross-desk collaboration. -
Cross-Platform Collaboration:
Maintain strong relationships with third-party platforms (Meta, X, TikTok, LinkedIn, etc.) and stay ahead of platform innovations. -
Campaign Development:
Lead bespoke strategies for editorial launches, campaigns, product innovations, and market expansion. -
Staff Support & Training:
Help journalists and editors build their personal social media profiles in alignment with The Telegraph’s editorial voice and mission.
What We’re Looking For
Essential Skills & Experience:
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Extensive leadership experience in social media at a quality digital news publisher, preferably with a subscription-based model
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Deep knowledge of audience development, digital storytelling, and engagement tactics across major platforms
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Strong experience in managing and mentoring teams in high-performing editorial environments
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Expertise in social analytics tools, content planning, and performance reporting
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Ability to influence and collaborate across large, complex newsrooms
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A strong instinct for news, trends, and audience behavior
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Committed to pushing innovation and staying ahead of digital media evolution
Why Work at The Telegraph?
We offer a fast-paced, purpose-driven newsroom where you’ll play a key role in shaping the future of digital journalism.
Benefits Include:
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Dynamic working & hybrid flexibility
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Six months fully paid maternity leave + enhanced partner leave
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Private medical cover
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Season ticket loans
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Life assurance
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Extensive training & development via The Academy
Diversity & Inclusion at Our Core
At The Telegraph, we are committed to creating an inclusive, equitable, and diverse workplace. We welcome applications from all backgrounds, including those with disabilities or long-term health conditions. As a Disability Confident Employer, we provide reasonable adjustments and additional support where needed.
To learn more about our purpose, people values, and commitment to inclusion, visit: Telegraph Media Group Careers
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