Integrated Campaign Manager

About Company

CyberArk is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets.

We are looking for a Integrated Campaign Manager to join our team

Job Description

• Own strategic planning and execution of integrated marketing campaigns to reach a defined target audience.
• Develop a deep understanding of the audience, including key personas, ideal customer profiles, and market drivers.
• Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey; selecting and executing tactics that will achieve target goals.
• Develop nurture strategy and framework in collaboration with the marketing automation team to ensure maximum lead conversion.
• Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams.
• Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables.
• Maintain internal collaboration site, keeping available campaign materials up to date and readily available for global activation by various teams and stakeholders.
• Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals.
• Document processes, create templates, publish program briefs and execution instructions.
• Analyze and evaluate campaign performance, reporting to key stakeholders regularly and optimize performance based on real time metrics.
• Manage allocated budget for appropriate timely utilization, accruals, and measured ROI

Qualifications

• Experience in B2B Enterprise Technology Marketing, preferable SaaS.
• 6+ years of multichannel campaign strategy development and marketing execution experience
• Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors.
• Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics.
• Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind.
• Thrives in a fast-paced evolving environment.
• Comfortable working independently.