About Company
Leica Biosystems is proud to be part of Danaher.
Danaher’s science and technology leadership puts Leica Biosystems’ solutions at the forefront of the industry, so they can reach more people. Being part of Danaher means we can offer unparalleled breadth and depth of expertise and solutions to our customers. Together with Danaher’s other businesses across Biotechnology, Diagnostics and Life Sciences, we unlock the transformative potential of cutting-edge science and technology to improve billions of lives every day.
We are looking for a Regional Marketing Manager to join our team
In this role, you will have the opportunity to:
- Develop cohesive, value-based messaging to be deployed to the North America customer supporting Leica Biosystems workflow solutions portfolio
- Monitor, analyze, and understand how changing marketplace dynamics, competitive activity, customer segment, and industry trends influence customer buying decisions.
- Partner with the Strategic and Corporate Account team to drive growth in key segments based on customer visibility, segmentation, targeting, and analyzing and providing competitive insights
- Analyze competitive customer wins to glean insights, refine positioning strategies, and equip sales teams with effective tools and tactics to secure and capitalize on competitive victories in the market.
- Partner with the Workflow Solutions team to develop evidence-based marketing content
The essential requirements of the job include:
- Bachelor’s degree in a related field with 5+ years of experience or Master’s degree with 3+ years of experience
- Detailed understanding of North America Medical Device/Diagnostic industry and healthcare landscape, including buyer’s segmentation, selling process, and regulatory environments.
- An established understanding of US healthcare entities
- Solid command of marketing techniques and methodologies.
- Superior project management skills with demonstrated ability to operate independently in large matrixed organizations and rapidly changing environments.
APPLY