About Company
We’re Changing the Beauty Industry for Good.
Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women.
Thrive Causemetics is Bigger Than Beauty™️: For every product you purchase, we donate to help a woman thrive. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens or sulfates. All of our high-performance cosmetics are developed at Thrive Causemetics Lab—we control every step of the product development process, and a large part of it involves you.
We are looking for a Growth Marketing Manager to join our team
What You Will Be Doing:
- Lead and expand growth initiatives, focusing on Paid Social, including Facebook, Instagram, TikTok, Pinterest and other emerging platforms.
- Mentor and manage a team of performance marketers, fostering collaboration and professional growth.
- Manage large-scale budgets to ensure efficient allocation of resources, optimizing spend to maximize ROAS and business growth.
- Collaborate with core teams: marketing, design, and analytics to drive impactful Paid Social campaigns.
- Manage relationships with external partners and ensure timely delivery of assets for Paid Social campaigns.
- Work closely with the creative team to develop content that resonates with target audiences across social platforms.
- Create and approve creative briefs for Paid Social placements, ensuring alignment with audience targeting and content strategies.
- Identify new Paid Social opportunities to drive customer acquisition and increase channel revenue.
- Analyze campaign performance, sharing insights with the broader team to refine strategies and optimize future efforts.
- Partner with the data team to establish a robust reporting framework for Paid Social performance metrics.
- Continuously test creative elements, messaging, and promotions to optimize campaign results.
- Strategize campaigns to align with business revenue and ROAS goals, ensuring the most effective use of large-scale marketing budgets.
What Will Make You Stand Out:
- 5+ years of experience in performance marketing with a deep specialization in Paid Social.
- Experience working in-house for a DTC eCommerce brand or in an agency environment working on DTC eCommerce brands is required.
- Proven experience in managing large-scale marketing budgets and optimizing spend for growth.
- Prior experience with people management with the proven ability to inspire and lead junior teams to success.
- Solution-oriented mindset with excellent communication, organizational, and project management skills.
- Exceptional attention to detail and accuracy.Passion for beauty, technology, and e-commerce.
- Strong analytical skills for data-driven decision-making and problem-solving.
- Ability to multitask, achieve outstanding results, and lead in a fast-paced, dynamic environment.
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