About Company

Parent-first. Data driven. We’re your pro-data parenting partner, providing smart solutions from infancy to independence. Our Mission is to redefine parenting by delivering tech & data that brings connection, clarity and confidence to every family.

We are looking for a Growth Marketing Manager to join our team

What you will be doing:

Develop and implement acquisition strategies across paid media platforms including Google, Meta, TikTok and Amazon, measuring effectiveness through incrementality testing and experimentation
Partner closely with external media agencies and partners to continuously monitor and analyze campaign performance, regularly making data-driven decisions to optimize for KPIs
Oversee and manage a performance media budget, ensuring efficient allocation of resources across channels to maximize ROI
Lead creative content strategy and testing roadmap, working closely with creative & social teams to ensure alignment on brand positioning, messaging and user journey optimization
Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement
Research and identify new opportunities to drive Nanit’s acquisition efforts efficiently and sustainably.

What we are looking for:

5+ years experience in performance marketing, specifically building multi-channel strategies in Google Ads, Meta, TIkTok or Amazon
Familiarity with attribution modeling and incrementality measurement approaches a plus
Proficiency in SQL or creating reports in platforms like Looker or Tableau
Prior experience managing budgets that directly impact P/L
A strong sense for brand and details; an eye for creativity that gets results
Ability to analyze and structure data, turn data into insights, and insights into action
High level of business acumen with an analytical approach
Excellent communication skills
Able to manage multiple deadlines and thrives under pressure in a fast paced environment
A self-starter that’s excited to join and contribute to a mission driven company
Bachelor’s degree in Marketing, Economics, or equivalent experience

APPLY