About Company
As the global leader in implantable hearing solutions, at Cochlear (ASX: COH) we are committed to our mission to help people hear and be heard. Our story started more than four decades ago when Professor Graeme Clark pioneered the world’s first multi-channel cochlear implant and created an entirely new treatment for hearing loss.
We are looking for a Product Marketing Manager to join our team
Key Responsibilities
- Gain in-depth understanding of revenue drivers. Identify trends, key segments and define behavioral patterns. Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
- Use insights, research and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
- Make recommendations based on analysis of existing programs and customer data to identify opportunities for new programs and strategies to increase customer engagement and revenue. Present findings to extended marketing teams and across the organization.
- Work collaboratively with a range of stakeholders to create marketing plans, gain alignment and execute the roadmap. Monitor progress and escalate issues for timeline resolution.
- Ensure plan execution and ensure timely delivery of initiative, including metrics to effectively measure success. Develop content, manage creative assets and production processes for assigned deliverables.
- Drive the product lifecycle from product launch to retirement. Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation; leadership role on these teams as required.
- Support annual budgeting process and monthly budget reforecasting. Assess opportunities for overspend and address any underspend. Ensure budget is aligned with strategic priorities.
- Hire, train, motivate and develop a small team of marketing professionals. Plan, align and set direction for team. Provides clear direction and supervision while maintaining a high degree of professionalism.
- Other duties as required that are integral to the recipient services team mission
Key Requirements
To add value to Cochlear in this role you’ll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:
- Bachelor’s Degree in Marketing or related field
- 5+ Years of Experience, including a minimum of 3 years in product marketing including full lifecycle management
- Demonstrated experience managing through influence without direct management authority
- Proven track record of success in the design and execution of revenue generating marketing programs.
- Demonstrated abilities in planning, aligning and communicating within sphere of influence
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