Marketing Campaign Manager

About Company

Spectra Logic develops data storage and data management solutions that solve the problem of long-term digital preservation for organizations dealing with exponential data growth. Dedicated solely to storage innovation for 40 years, Spectra Logic’s uncompromising product and customer focus is proven by the adoption of its solutions by leaders in multiple industries globally.

Spectra enables affordable, multi-decade data storage and access by creating new methods of managing information in all forms of storage—including archive, backup, cold storage, private cloud and public cloud. To learn more, visit www.SpectraLogic.com.

We are looking for a Marketing Campaign Manager to join our team

WHAT YOU WILL BE DOING:

• Design and execute demand generation campaigns that attract and convert high-quality leads.
• Implement lead nurturing strategies to engage prospects throughout the buyer’s journey.
• Identify target audiences and tailor campaign messaging accordingly.
• Collaborate across sales, digital marketing, and product marketing teams to understand product features and benefits, and craft compelling campaign narratives.
• Own and maintain the campaign calendar, deliverables, and deadlines.
• Manage the end-to-end execution of multi-channel marketing campaigns, including digital, creative, email, social media, and events.
• Coordinate with internal teams and external vendors to ensure timely delivery of campaign assets.
• Analyze campaign performance, reporting, and make data-driven adjustments to optimize results.

WHAT YOU NEED TO BRING TO THE TABLE:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5-7 years of experience in campaign management, preferably within the storage, software, or technology sector.
• Proven track record of planning and executing successful multi-channel marketing campaigns.
• Strong understanding of digital marketing, lead generation, and customer acquisition strategies.
• Proficiency with marketing automation tools (MS Dynamics 365 a plus).
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Effective communication and collaboration skills, with the ability to work effectively in a team environment.