Performance Marketing Manager

About Company

Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business account, payments, treasury, and spend management to embedded finance.

With our proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders. Proudly founded in Melbourne, Airwallex supports over 100,000 businesses globally and is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN and many more.

For more information, visit http://www.airwallex.com

We are looking for a Performance Marketing Manager to join our team

Responsibilities

• Campaign Management: Lead and optimize performance marketing campaigns across paid search, display, social media, and other digital channels to drive traffic, lead generation, and conversions.
• Data-Driven Optimization: Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.
• Cross-Channel Strategy: Develop and implement multi-channel strategies that align with the overall marketing goals and core audience segmentation.
• Collaboration: Work closely with the global performance, strategy, commercial, and analytics teams to ensure campaigns are aligned with broader marketing objectives.
• Budget Management: Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.
• Reporting & Analysis: Produce detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.
• Test & Learn: Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.

Minimum Qualifications

• 5+ years of experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns.
• Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms. Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).
• Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment.
• Excellent communication and reporting skills with an emphasis on presenting performance data and actionable insights

Preferred Qualifications

• Experience in a pre-IPO, startup environment
• Experience collaborating with global teams
• Experience being highly autonomous and self-motivated