About Company
Parachute makes premium quality home essentials to enhance your life. We believe that high quality, smart design and personal comfort shouldn’t cost a fortune – and that above all – you should start and end your day feeling your very best.
We are looking for a Marketing Manager to join our team
What You’ll Do:
Customer Retention Strategy:
- Develop and implement comprehensive lifecycle marketing strategies aimed at increasing customer retention and loyalty.
- Leverage data and customer insights to segment audiences and create personalized, targeted campaigns that resonate with our customers.
- Plan and execute lifecycle marketing campaigns, including welcome series, win-back programs, and post-purchase engagement, to drive customer retention and lifetime value.
Email and SMS Channel Management:
- Oversee the planning, execution, and optimization of email and SMS marketing campaigns.
- Collaborate with cross-functional teams (e.g., creative, merch, analytics) to ensure timely and accurate delivery of email and SMS communications.
- Create briefs for email campaigns, providing clear direction on content, design, and messaging to align with channel goals.
- Optimize email and SMS campaigns through testing, segmentation, and personalization to improve open rates, click-through rates, and conversion rates.
- Ensure all email and SMS campaigns are in compliance with relevant regulations (e.g., CAN-SPAM, CCPA, CASL).
Who You Are:
- 5 – 7 years of experience in lifecycle marketing, customer retention, or a similar role, preferably in the e-commerce or retail industry.
- Proven track record of successfully managing email and SMS marketing campaigns, including strategy development, execution, and optimization.
- Strong understanding of email & SMS marketing platforms (e.g., Klaviyo, Iterable, etc.) and customer data platforms (e.g., Segment, Amperity, etc.).
- Experience with segmentation, personalization, and A/B testing in lifecycle marketing campaigns.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence key stakeholders.
- Creative thinker with a passion for customer experience and a deep understanding of consumer behavior.
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