Marketing Manager

About Company

We are a modern research partner providing product and assortment insights to apparel, footwear, and accessory brands.

We are looking for a Marketing Manager to join our team

KEY RESPONSIBILITIES

• Account Based Marketing
  • Account Research: Conduct in-depth research on priority accounts to understand their specific needs, pain points, and decision-making processes.
  • Campaign Strategy & Execution: Develop personalized marketing strategies for each target account, after conducting account research, including email campaigns, packaged content, events etc.
  • Content Creation: Based on your understanding of our top accounts priorities, create content that is directly relevant to them with a focus on leveraging insights, in partnership with Director of Research
  • Campaign Analysis: Analyze marketing campaign performance and adjust strategies as needed to optimize results.
  • Automation Strategy & Execution: based on what works best in ABM, build a basic apparatus on how to scale / automate across groups of accounts
• Demand Generation:
  • Strategic Development: Design and execute demand generation strategies that drive interest and engagement with a focus on leveraging research throughout the funnel.
  • Content Calendar Planning + Execution: Plan and execute a content calendar with a focus on research content and thought leadership content.
  • Newsletter Contribution + Management: Contribute to monthly newsletter content and own newsletter coordination / send in in Hubspot.
  • Email Sequencing: Craft email sequences to support lead generation movement throughout the funnel.
  • Hubspot Ownership: Own Hubspot instance including creating and updating lists, emails, newsletters and workflows
• Event and Partnership Collaboration:
  • Event Planning + Execution: Co-manage event planning and execution in collaboration with the Director of Product Marketing, ensuring alignment with broader marketing goals.
  • Partnerships: Own 1-2 marketing partner relationships, overseeing joint content creation and partnership activities.

YOUR EXPERIENCE

• 5+ years of experience within 2 out of three of these roles: account based marketing (ABM), demand generation, and content marketing.
• An eye for what is interesting to those who work at apparel, footwear and accessory companies and an understanding of how their businesses run.
• Proven ability to create compelling content and communicate effectively.
• A self-starter with the ability to work independently in a small, fast-paced team.
• Strong organizational skills, with the ability to manage multiple projects simultaneously.
• Adaptable to change and comfortable working in an environment with ambiguity.
• Curiosity and a proactive mindset that drives continuous improvement and innovation.