Lifecycle Marketing Manager

Job Category: Marketing Manager
Job Type: Full Time
Job Location: United States
Company Name: VXI Global Solutions

About Company

VXI Global Solutions is a BPO leader in customer service, customer experience, and digital solutions. Founded in 1998, the company has 40,000 employees in more than 42 locations in North America, Asia, Europe, and the Caribbean. We deliver omni-channel and multilingual support, software development, quality assurance, CX acceleration, and automation & process excellence to the world’s most-respected brands.

We are looking for a Marketing Manager to join our team

In this role, you can expect to

  • Work with a cross-functional team to build new lifecycle experiences for new products that Chime brings to market, with a focus on driving acquisition, conversion, and retention.
  • Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
  • Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
  • Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives

To thrive in this role, you have

  • 3-5 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
  • Experience driving channel strategy to support new products
  • Experience assessing opportunities and optimizing across the member funnel
  • Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
  • The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
  • Experience with key marketing platforms (Braze, Looker, AI tools a plus)
  • Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

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