About Company
myGwork is the largest global platform for the LGBTQ+ business community. Our mission is to make the workplace more inclusive for all by providing individual users and partner organizations access to a wide eco-system of services, including job opportunities, training, mentoring, employer branding, and free community events.
Joining the platform is free for individual members, which supports myGwork’s goal of ensuring that the platform’s benefits are as accessible and as far-reaching as possible. Corporate members get a tailored service, with carefully curated product packages to help them achieve all their DE&I goals.
We are looking for a Product Marketing Manager to join our team
Key job responsibilities
- Develop audience-specific security messaging, marketing content, and go-to-market materials for security initiatives like customer identity and access management (IAM)
- Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
- Define business metrics, measurement plan, and testing plan for related campaigns
- Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
- Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Demonstrated ability in launching and growing innovative technology products
- 3+ years demonstrated track record in crafting positioning and marketing content
Preferred Qualifications
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- MBA and/or computer science, engineering, technology background
- Experience with identity and access management technologies
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