Account Based Marketing Manager – CPG

Job Description

RELEX Solutions is on the hunt for a talented Account Based Marketing Manager – CPG to join our fast-growing global team. If you’re passionate about crafting high-impact, multi-channel ABM campaigns for the Consumer Packaged Goods sector, this is your opportunity. As a key player in our marketing team, the Account Based Marketing Manager – CPG will work closely with commercial leads and stakeholders to drive pipeline growth through tailored campaigns targeting top CPG brands. At RELEX, we champion work-life balance, career development, and a flexible, people-first culture where innovation and autonomy thrive.

Why Join RELEX as an Account Based Marketing Manager – CPG

In this pivotal role as an Account Based Marketing Manager – CPG, you’ll lead targeted, high-touch ABM campaigns for leading consumer packaged goods companies. You’ll partner directly with account leaders and cross-functional teams to develop impactful 1:1 and 1:Few campaigns aligned with strategic business priorities.

Key Responsibilities of an Account Based Marketing Manager – CPG

• Plan and deliver multi-channel 1:1 and 1:Few ABM campaigns for priority CPG accounts.

• Collaborate with account leadership to gather insights, craft tailored messaging, and develop custom marketing assets.

• Lead the ongoing development of RELEX’s global ABM program within the Consumer Packaged Goods vertical.

• Embed account-based marketing principles and best practices across our commercial and sales teams.

• Serve as a trusted ABM expert and advocate within RELEX, influencing strategy and execution.

 Skills You’ll Need as an Account Based Marketing Manager – CPG

The ideal Account Based Marketing Manager – CPG candidate will bring:

• 6+ years of B2B marketing experience, ideally within SaaS or enterprise software.

• Proven success in pipeline-generating marketing campaigns.

• Strong writing and campaign development abilities tailored to executive audiences.

• A solid grasp of supply chain, retail, or manufacturing processes.

• Multi-channel strategy skills — email, advertising, direct mail, and personal outreach.

• Strong relationship-building and influence skills within cross-functional revenue teams.

• Analytical mindset, able to turn account insights into actionable strategy.

• Familiarity with marketing technologies like Salesforce, HubSpot, 6sense, and INFLU2 (a bonus).

What RELEX Offers You as an Account Based Marketing Manager – CPG

• 25 days annual leave plus 8 bank holidays.

• Enhanced maternity/adoption package with up to 12 weeks full pay.

• Healthcare benefits with cancer cover, mental health support, private GP, dental, and optical plans.

• £100 annual sporting activity allowance.

• Flexible remote working and international work-from-abroad options.

• Generous pension scheme with 6% employer contribution.

• Office dog-friendly policy, charity days, fitness perks, and premium tech equipment.

• Focused career development discussions, feedback culture, and peer reviews.