About SmartBug Media:

SmartBug Media is a leading full-service digital agency and HubSpot Elite Partner, known for delivering measurable growth across marketing, sales, revenue operations, and customer success. With seven appearances on the Inc. 5000 and a growing list of awards from Comparably, Adweek, and HubSpot, we are proud to support a people-first culture and a flexible remote work environment. We’re also a Google Premier Partner.

Note: We are not actively hiring for this role but are reviewing applications to build our talent pool for near-future needs.

About the Role – Account Strategist:

As an Account Strategist, you’ll serve as the strategic lead for client accounts—acting as the primary point of contact for executive stakeholders. You’ll own top-level client strategy, collaborate with specialist teams to execute lifecycle programs, and drive customer growth through marketing, sales, and service strategies. Your goal: create ROI-driven, award-worthy campaigns that establish SmartBug as a trusted long-term partner.

Key Responsibilities:

Client Strategy & Relationship Management

Lead strategic planning across the full customer lifecycle (marketing, sales, success)
Serve as a trusted advisor to senior-level client stakeholders
Oversee client onboarding, discovery, and goal setting
Drive cross-functional collaboration for strategic delivery
Identify upsell opportunities and scope out-of-retainer services
Ensure 5-star experiences across all engagements

Execution & Delivery

Guide internal strategist teams across demand generation, CRM, customer success, and more
Review and support the implementation of content, tech stacks, campaigns, and paid media
Collaborate with creatives and developers on assets and deliverables
Manage budgets, campaign scopes, and internal billing rates

Analytics & Reporting

Measure and report on strategy performance using data insights
Deliver strategic reports, monthly dashboards, and quarterly business reviews (QBRs)
Optimize plans based on HubSpot analytics and business KPIs

Leadership

Directly manage 1–2 account specialists
Lead cross-functional digital teams across various specialties
Provide performance feedback, coaching, and development guidance

What We’re Looking For:

Must-Haves:

6+ years of experience in digital strategy/account management
Bachelor’s degree in Marketing, Business, or a related field
Proficiency in HubSpot Marketing, Sales, and Service Hubs
Track record of successful goal setting, ROI delivery, and client retention
Strong interpersonal and executive communication skills
Ability to manage competing priorities, meet deadlines, and inspire teams

Preferred:

Experience in SaaS, Healthcare, Professional Services, Manufacturing, or Education
Previous remote work in a client-facing digital agency role
HubSpot certifications (Marketing, Sales, Customer Service)
Familiarity with lifecycle marketing, ABM, CRM optimization, and 3rd-party integrations

What We Offer:

$70,000–$90,000 annual salary (dependent on experience)
Remote-first workplace with monthly remote work stipend
Medical, dental, vision insurance with company contribution
401(k) with employer match
Paid time off, vacation, and holidays
Paid parental leave
Paid 4-week sabbatical after 5 years
Company-provided MacBook Air
Training budget and growth support
Company-funded short- and long-term disability insurance

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Account Strategist