Company Overview
In today’s rapidly evolving marketing landscape—where traditional funnels are fading and fragmentation is the new norm—clients turn to Publicis Collective for a unified, outcome-driven approach. We seamlessly integrate media, data, technology, and teams to focus on what truly matters: driving measurable business results.
Our strategic agency model is designed around our proprietary Operating System (OS), empowering our expert teams to deliver highly scalable, precision-based media solutions that fuel both performance and transformation.
As part of the global Publicis Media network, we benefit from the scale, strength, and innovation of Publicis Groupe—one of the world’s most recognized and influential marketing and communications platforms.
What truly sets Publicis Collective apart is our consultative mindset. We go beyond traditional media execution to act as partners in innovation and catalysts for business growth. Our mission is to be the media agency of choice for brands that prioritize outcomes, recognized for our relentless commitment to excellence and impact.
Key Responsibilities
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Partner with internal teams to design datasets and create insightful visualizations that align with campaign goals and performance metrics.
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Define tracking requirements and data specifications to support accurate measurement of campaign effectiveness.
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Leverage data to address unique business challenges across all marketing channels, including search, social, display, programmatic, linear TV, and audio.
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Develop and document scalable execution plans with a focus on long-term best practices.
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Maintain a high level of data accuracy by validating inputs from both internal and external data sources, ensuring timely and precise delivery of insights.
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Conduct in-depth analyses using tools like Excel, Tableau, and others to measure campaign performance, perform customer segmentation, and provide market research insights.
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Embrace a curious, forward-thinking mindset—continually challenging norms to drive automation, efficiency, and scalability.
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Demonstrate the ability to independently explore data and analytical tools with minimal oversight.
Qualifications
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Bachelor’s degree in a relevant field such as mathematics, marketing, digital marketing, finance, or related disciplines.
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Strong written and verbal communication skills, including the ability to present complex data in a clear and compelling manner.
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Analytical mindset with a strong curiosity for digital advertising and marketing technologies.
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Experience with ad platforms such as Campaign Manager and Search Ads 360, and web analytics tools (Adobe Analytics preferred; Google Analytics acceptable).
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Familiarity with third-party measurement tools and research providers like Nielsen, Kantar, and comScore is a plus.
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Proficient in Excel (macros, formulas, pivot tables, vlookups), PowerPoint, and intermediate-level data visualization tools (e.g., Tableau, Power BI).
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Strong project management abilities and a keen attention to detail.
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Experience in statistical analysis and multivariate testing is a plus.
Additional Information
At Publicis Groupe, we live by the motto “Viva La Différence”—celebrating and embracing diversity in all its forms. We are committed to creating inclusive experiences and equitable opportunities for all employees, fostering a culture where everyone feels valued and empowered to thrive.
Our benefits are designed to support the evolving needs of our employees, including:
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Comprehensive medical, dental, and vision insurance
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Disability and 401(k) retirement plans
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Parental and family care leave
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Family-forming support
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Tuition reimbursement
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Flexible time off
Compensation
Salary Range: $52,500 – $80,000 annually
Final compensation is determined based on the candidate’s experience, skills, and qualifications. In addition to base pay, this role includes access to our full suite of benefits.
Application Deadline: December 2, 2024
All candidate information will be handled with confidentiality in accordance with EEO guidelines.