About Us
Swedish Match North America, Inc. (SMNA) is a leading manufacturer, packager, and distributor of chewing tobacco, moist snuff, cigars, tobacco-free nicotine pouches, matches, and lighters. Headquartered in Richmond, Virginia, SMNA was established in 1985 and operates as a subsidiary of Stockholm-based Swedish Match AB.
As the third-largest snus and moist snuff company in the U.S., we are committed to providing high-quality products that meet the diverse needs of our consumers.
Our Brands
SMNA is home to several well-known brands, including:
- General Snus
- Longhorn Moist Snuff
- ZYN Nicotine Pouches
- Red Man Chewing Tobacco
Our Operations
Our U.S. production facility in Owensboro, Kentucky, is responsible for manufacturing our moist snuff, chewing tobacco, and nicotine pouch products, ensuring quality and consistency across our portfolio.
Key Responsibilities & Accountabilities
- Support budget management, including invoice processing and financial planning.
- Oversee digital initiatives, such as social media, direct marketing, and media campaigns.
- Develop and implement consumer engagement programs to drive brand awareness.
- Prepare monthly and quarterly reports for senior leadership.
- Ensure all creative materials meet the highest quality and brand safety standards.
- Maintain a competitive tracker and monitor marketplace trends.
- Collaborate with internal teams and external partners to ensure projects are delivered on time and within budget.
- Assist in managing and reporting on ZYN social media platforms.
- Support ZYN trade marketing and merchandising efforts.
- Contribute to the annual strategic planning process.
Education & Experience
- Bachelor’s degree required.
- At least 3 years of brand management experience, preferably in the Consumer Packaged Goods (CPG) industry.
- Proven project management experience, with the ability to handle multiple timelines and deadlines.
Required Skills
- Strong analytical and critical thinking abilities, using data-driven insights to inform strategy.
- Proactive problem-solving skills with minimal supervision required.
- Excellent verbal and written communication skills, including public speaking and presentations.
- Ability to collaborate with cross-functional teams and build strong relationships.
- Experience managing vendor and agency partnerships.
- Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel, Office 365, OneDrive) and the ability to learn internal software applications.
- Exceptional organizational skills and attention to detail.
- Ability to work independently and manage competing priorities.
- Must be legally authorized to work in the U.S.
Benefits & Perks
We offer a competitive compensation and benefits package, including:
- Competitive salary.
- Medical, dental, and vision insurance—effective on the date of hire.
- 401(k) matching with profit sharing.
- Paid time off:
- 3 weeks of vacation.
- 12 paid holidays.
- 3 personal holidays.
- Option to purchase additional vacation time.
- Paid Bonding Leave (in addition to short-term disability, if applicable).
- Adoption Assistance program.
- Tuition Reimbursement for continued education.
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