About the Role
Apex Tool Group (ATG) is seeking a motivated Associate Brand Activation Manager to support brand strategy, marketing execution, and growth initiatives for the Weller® brand. This role focuses on building awareness, driving customer engagement, and supporting product launches, with a primary emphasis on Weller Red products and some exposure to Weller Blue.
You will work closely with cross-functional teams—including Sales, Marketing, R&D, and Product Management—and report to the Director of Sales, NA Weller. This is an exciting opportunity to develop your brand management career with a global leader in tools and solutions.
Key Responsibilities
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Support development and execution of brand strategies, marketing plans, and activation priorities
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Analyze brand, market, and customer data to provide insights that guide product roadmaps, pricing, and promotions
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Manage brand assets, ensuring alignment with visual identity and communication standards across digital, social, PR, influencers, sponsorships, and trade materials
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Contribute to new product launches, trade programs, and marketing initiatives to drive awareness and trial
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Attend and support trade shows, ensuring strong ROI and execution excellence
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Partner with Sales and Product teams to strengthen brand positioning and execution in the marketplace
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Track marketing performance, campaign ROI, and brand metrics, providing recommendations for improvement
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Mentor interns and early-career talent while building personal leadership and business capabilities
Qualifications
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Bachelor’s degree required; MBA preferred
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2+ years of marketing, sales, or channel experience (consumer goods, durable goods, or professional products)
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Knowledge of traditional and digital marketing tactics
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Experience supporting new product launches and creating brand communication assets
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Strong analytical, project management, and communication skills
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Proven ability to collaborate across teams and influence brand growth
Why Join Apex Tool Group?
At Apex Tool Group, we don’t just build tools—we build innovation. With $1.2B+ annual revenue and 6,700 associates worldwide, ATG is home to powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller®, and APEX®.
We offer:
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Competitive pay and comprehensive benefits
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Opportunities for career growth and development
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A collaborative, global work environment
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Work/life balance and community engagement programs
Our Values
We live by six core values:
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Customers Come First
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Integrity in All We Do
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Continuous Improvement
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Innovation for Growth
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Passion to Succeed
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Best Talent, One Team
Equal Opportunity Employer
Apex Tool Group is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.