Company Overview

ASR Group is the world’s largest refiner and marketer of cane sugar, producing more than 6 million tons annually. The company offers a full line of grocery, industrial, food service, and specialty sweetener products.

Operations:

• North America: 6 sugar refineries in Louisiana, New York, California, Maryland, Canada, and Mexico

• Europe: Refineries in England and Portugal

• Mills: Mexico and Belize

Brand Portfolio: Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s®, and Sidul®

Position Overview

Reporting to the Director of Business Development & Product Marketing, the Associate Brand Manager is responsible for building strong and profitable brands, growing market share, and supporting value-added portfolio expansion strategies.

Key Responsibilities

• Support brand strategy development and annual marketing plans targeting consumers

• Collaborate with advertising agencies on creative strategy and execution aligned with brand positioning

• Develop brand briefs for seasonal and evergreen campaigns

• Lead digital team alignment and brand content creation

• Support website redesigns and enhancements consistent with brand strategy

• Assist in new product launches, including packaging, artwork, selling materials, trade presentations, and POP materials

• Manage packaging development projects with NPD, regulatory, legal, supply chain, and purchasing teams

• Maintain marketing budgets and consumer budget accruals

• Provide insights to strengthen short- and long-term brand strategies

• Ensure promotions, offerings, and communications align with brand identity and protect intellectual property

• Analyze syndicated IRI data with the Commercial Insight Team to inform brand strategies

• Monitor market trends and competition to inform marketing tactics

• Understand consumer behavior to drive awareness and conversion

• Collaborate with Corporate Marketing, Communications, Channel Marketing, Regulatory, and Legal teams for approvals

• Stay updated on new channels and technologies for testing, learning, and amplifying brand reach

Required Skills & Attributes

• Passionate, strategic, and analytical with relentless focus on building brands

• Strong interpersonal and communication skills

• Proficient in Microsoft Outlook, PowerPoint, Excel, and Word

• Ability to manage multiple projects and priorities

• Creative problem-solving abilities

• Organized, ambitious, courageous, flexible, and decisive

• High energy, persistent, and results-oriented

• Strong ethics and integrity

• Detail-oriented with a proven track record of execution

Qualifications & Experience

• Experience: Minimum 5 years in marketing

• Education: Bachelor’s degree in Business Administration (Marketing or Digital preferred)

• Travel: Must be willing to travel up to 25%

Equal Opportunity Employer

ASR Group is committed to diversity and inclusion. We do not discriminate based on race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other category protected by law. Employment decisions are based on qualifications, merit, and business needs.

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