Associate Product Manager – Shoulder

About the Role

As a Marketing Specialist within the U.S. Commercial Marketing team at CONMED, you will play a vital role in supporting and growing our Shoulder Portfolio through both strategic and tactical marketing initiatives. This role is a blend of U.S.-focused commercial marketing and global upstream responsibilities, offering the opportunity to make a broad impact across multiple teams and markets.

What You’ll Do

U.S. Commercial Marketing Responsibilities

• Execute and refine marketing initiatives that drive awareness, lead generation, and sales opportunities; track performance and ROI using CRM tools such as Salesforce.

• Partner with Corporate Marketing Communications to develop and evaluate digital campaigns, using data insights to improve effectiveness.

• Develop promotional, educational, clinical, and sales support materials to enhance the adoption and performance of current and newly launched products.

• Collaborate with Sales and Finance teams to implement pricing strategies, promotional offers, and financial programs that align with corporate revenue goals.

• Support GPO and IDN efforts by providing competitive pricing analysis and conversion strategies; assist with RFP responses and cross-referencing.

• Maintain up-to-date competitive intelligence and contribute to product positioning, training programs, and sales enablement materials.

• Align closely with cross-functional teams (R&D, Regulatory, Quality, S&OP, Manufacturing, Customer Experience) to ensure successful commercial execution.

• Participate in lab settings and the OR alongside surgeons and sales reps to support product use and adoption.

• Represent CONMED at major industry conventions, engaging both internal and external stakeholders.

• Manage assigned budgets effectively while supporting field sales efforts to maintain and grow customer relationships.

Global Upstream Marketing Responsibilities

• Serve as the marketing lead on New Product Development (NPD) core teams, delivering regulatory-compliant outputs per FDA and other global standards.

• Analyze market trends and research data to identify unmet needs and propose strategies for portfolio growth and long-term pipeline development.

• Contribute to product lifecycle management and portfolio optimization initiatives.

Qualifications

Required

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.

• Minimum 2 years of successful marketing experience in the medical device industry.

• Familiarity with digital marketing tools and principles.

• Ability to travel to hospitals and meet credentialing requirements.

• Located in the Eastern Time Zone.

Preferred

• Prior experience in the orthopedic or shoulder device market.

• Working knowledge of Salesforce or similar CRM systems.

Skills & Knowledge

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

• Strong communication, analytical, and project management skills.

• A collaborative mindset with the ability to work across multiple departments and with external partners.

Compensation & Benefits

CONMED offers a comprehensive and competitive benefits package to support your health, wellness, and financial security:

• Competitive salary and bonus structure

• Medical, dental, vision, and prescription coverage

• Company-paid short- and long-term disability, and life insurance

• 401(k) with dollar-for-dollar match (up to 7% per pay period)

• Employee Stock Purchase Plan with discounted share prices

• Tuition assistance for both undergraduate and graduate studies