B2B Marketing Brand Manager

About Intuitive Health

Founded in 2008, Intuitive Health/Legacy ER & Urgent Care is the nation’s leading provider of high-quality outsourced Emergency and Urgent Care. Built on a foundation of Servant Leadership and a retail healthcare approach, Intuitive has achieved consistent double-digit growth and is now the largest provider of hybrid (Emergency + Urgent Care) healthcare services in the U.S.

Our mission: Simplify how patients access healthcare while elevating the patient experience.

Position Overview

Intuitive Health is seeking a B2B Marketing Brand Manager to strengthen our market presence and support business development efforts. Reporting directly to the SVP of Marketing with a dotted line to the Chief Growth Officer, this role owns brand strategy for B2B audiences and develops integrated campaigns that generate awareness, engage decision-makers, and create qualified opportunities.

You’ll partner closely with business development teams to align on target accounts, buyer personas, and account-based marketing efforts while collaborating with content, design, and digital teams to deliver impactful assets.

What You’ll Impact

• Stronger brand presence and recognition among health system decision-makers

• Higher quality engagement and meetings for business development

• Consistent, compelling storytelling that differentiates our brand

• A measurable campaign engine that drives pipeline and revenue

Key Responsibilities

• Develop and execute B2B brand strategy, positioning, and messaging.

• Build integrated campaigns (including ABM) to drive awareness, engagement, and RFP opportunities.

• Partner with business development to define buyer personas and campaign needs.

• Lead content development (case studies, thought leadership, videos, webinars, sales decks).

• Manage the corporate website, landing pages, and resources for conversion optimization.

• Own LinkedIn channel strategy (organic + paid).

• Deploy emails, nurture journeys, and automation via HubSpot Marketing Hub.

• Coordinate CRM campaigns and lead routing in Salesforce.

• Develop sales enablement tools and maintain a content library mapped to the buyer journey.

• Define KPIs, build dashboards, and report on campaign performance and ROI.

• Manage A/B testing, iterate messaging/creative, and oversee vendor/agency partners.

• Safeguard brand standards across digital channels.

Skills & Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5+ years of B2B marketing experience (brand management + integrated campaigns).

• Experience with HubSpot Marketing Hub and Salesforce CRM.

• Strong LinkedIn expertise (organic content + paid campaigns).

• Proven record of partnering with sales to drive pipeline through ABM/demand generation.

• Excellent messaging, storytelling, and asset development for executive audiences.

• Data-driven mindset with reporting/dashboards experience.

• Strong project management and cross-functional collaboration skills.

• Exceptional written and verbal communication skills.

Preferred (Bonus):

• Healthcare services or multi-location experience.

• Familiarity with ABM platforms, webinars, and sales enablement systems.

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