Brand Ambassador – Orion

Join the UK Growth Journey of Japan’s Iconic Beer Brand

Orion is a premium international lager born in Okinawa, Japan—a brand with deep roots and a global following. Now expanding across the UK under a new joint venture with Sunrise Alliance Beverages, Orion is poised for an exciting new chapter of growth, investment, and cultural presence.

We’re searching for a Brand Ambassador who’s commercially savvy, strategically minded, and passionate about premium beer. This is your chance to shape a brand’s growth journey in the UK market with real impact.

Key Responsibilities

• Develop and execute commercially focused strategies to increase revenue, market share, and profitability.

• Balance a dual-channel approach: targeting both Ethnic Markets and wider mainstream consumers.

• Leverage data and insights to identify sales growth opportunities and drive innovation.

• Collaborate with trade marketing and brand managers to align campaigns with ROI-driven objectives.

• Lead and manage commercial partnerships and strategic collaborations to grow market presence.

• Conduct competitor and consumer research to inform commercial planning and product positioning.

• Work with product development teams to align innovation with consumer demand and market viability.

• Develop on- and off-trade distribution strategies to increase visibility and availability of Orion products.

• Track and analyse performance metrics, identifying actionable strategies for growth.

• Manage commercial budgets with a focus on efficiency and maximum return.

• Collaborate closely with internal stakeholders to align commercial goals with broader brand objectives.

What You’ll Bring

• Proven experience in a commercial leadership role within FMCG, alcohol, or beverage sectors.

• Track record of success in revenue growth, partnership building, and market expansion.

• In-depth knowledge of the UK drinks/alcohol market and its key retail channels.

• Strong analytical mindset with the ability to convert data into strategic action.

• Experience across multichannel strategy execution (ethnic, retail, and trade environments).

• Exceptional communication, collaboration, and stakeholder management skills.

• Entrepreneurial mindset with the ability to adapt quickly in a fast-paced environment.

Why Join Orion UK?

• Be part of a premium, high-growth international beer brand entering a key growth phase in the UK.

• Influence and shape national commercial strategies with autonomy and creativity.

• Join a collaborative, dynamic team that values innovation and authenticity.

• Competitive base salary + performance-based bonuses

• Benefits include:

  • Company pension

  • Employee & store discounts

  • Health & wellbeing programme

  • Sick pay

  • Additional leave

Work Location: Primarily in-person (some flexibility may apply depending on region and travel needs)