The Advocate Group is excited to be working with a leading drinks distributor who is looking for an experienced Brand Manager to lead and promote a premium spirits brand within the UK market.
This exciting role will focus on driving growth, building brand presence, and ensuring successful integration across both on-trade (bars, restaurants) and off-trade (retail) channels.
The Role:
- Brand Management: Oversee the management and positioning of the brand, ensuring a strong presence in both on-trade and off-trade markets.
- Strategic Planning: Collaborate with brand owners and internal teams to develop and execute annual brand plans, tailored to market insights and promotional strategies.
- Sales & Distribution: Work closely with the sales team to provide support and ensure consistent brand representation across all channels.
- Relationship Building: Foster strong relationships with brand owners, suppliers, and internal teams to ensure seamless collaboration and communication.
- Trade Marketing: Develop and implement trade marketing initiatives, ensuring effective execution at the point of sale.
- Performance Evaluation: Monitor and report on brand performance, providing insights and recommendations to improve brand impact.
About You:
- Proven experience as a Brand Manager within the drinks industry, ideally with premium spirits or related products.
- Strong knowledge of UK on-trade and off-trade markets.
- Excellent relationship-building and communication skills.
- A strategic thinker with a focus on driving sales and brand growth
APPLY