About the Company
Join a leading global B2B financial services provider focused on empowering real estate and property specialists with flexible credit financing solutions. We are committed to innovative marketing strategies that drive lead generation, customer acquisition, and business growth.
Role Overview: Campaign Manager
We are seeking an experienced Campaign Manager with a strong background in B2B marketing, particularly in the real estate/property sector. This role involves designing and executing on-and-offline marketing campaigns, managing strategic partnerships, and optimizing marketing channels to maximize lead generation.
As a Campaign Manager, you will collaborate with senior stakeholders to align marketing strategies with business goals, ensuring a consistent brand presence across various channels.
Key Responsibilities
Strategic Campaign Management
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Design and implement integrated B2B marketing campaigns targeting real estate and property professionals.
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Collaborate with senior stakeholders to understand business objectives and develop tailored marketing strategies.
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Manage PPC campaigns in partnership with external digital agencies.
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Oversee SEO strategies in collaboration with external consultants and internal teams.
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Identify and establish strategic partnerships with associations, introducers, and influencers.
Data-Driven Decision Making
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Gather and analyze marketing performance data, providing clear, actionable insights to management.
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Optimize campaigns based on performance metrics to maximize ROI.
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Regularly report marketing outcomes to senior leadership.
Budget Management & Innovation
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Manage brand marketing budgets, ensuring efficient allocation and measurable ROI.
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Stay up-to-date with industry trends, exploring new marketing channels and techniques for growth.
Candidate Profile: Campaign Manager
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Proven B2B campaign marketing experience, ideally within the real estate/property sector.
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Solid understanding of commercial property markets and B2B financial services.
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Strong expertise in SEO, PPC, and digital marketing strategies.
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Analytical mindset with the ability to turn data insights into actionable strategies.
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Excellent communication and stakeholder management skills.
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Ability to work both independently and collaboratively with cross-functional teams.
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UK experience essential; sponsorship is not provided.
What Sets You Apart
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Experience with managing influencer and introducer partnerships.
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Track record of delivering successful integrated marketing campaigns (on and offline).
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Strong problem-solving skills with a proactive approach to identifying marketing opportunities.
Location
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London (4 days in the office)
Salary & Benefits
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Competitive base salary + benefits package.
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Opportunity to work with a global financial services leader.
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Collaborative, innovative team environment.
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