Company Overview

For over 35 years, SelectQuote has helped millions of families secure the insurance coverage they need — from term life to auto, home, and senior health insurance. We were pioneers in transforming how consumers shop for insurance, offering a fast, easy, and cost-effective process.

What truly sets SelectQuote apart is our people. Join a mission-driven team where career growth opportunities are as meaningful as the work you do.

About the Role

We’re seeking a Content Development Specialist to join our growing Digital Marketing team. This role will support content strategy and creation across multiple digital channels and business lines. You’ll collaborate with marketing, brand, and compliance stakeholders to deliver clear, compelling, and conversion-focused content that aligns with our voice, SEO strategy, and audience needs.

You’ll report to the Senior Manager of Brand and Content Strategy.

Key Responsibilities

Write and edit content for blogs, websites, email campaigns, social media, landing pages, and digital ads
Use audience insights, SEO best practices, and brand voice guidelines to create valuable and engaging content
Conduct keyword research and competitor analysis to inform content planning
Utilize AI tools responsibly for research, content planning, and optimization
Input and maintain content using content management systems (CMS), especially Contentful
Coordinate stakeholder approvals, including compliance review processes
Maintain editorial calendars, content inventories, and asset libraries
Support content strategy execution across SelectQuote’s business verticals (Life, Auto & Home, Senior, Healthcare Services)

Required Skills & Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or a related field
3–5 years of experience in copywriting for medium-to-large brands
Strong writing, editing, and storytelling skills with an eye for clarity and brand alignment
Experience with SEO strategy, tools, and implementation
Familiarity with CMS platforms (Contentful preferred)
Proficiency in Microsoft Office and Google Workspace
Self-starter with solid organizational skills and attention to detail
Comfortable in a fast-paced, evolving environment
Bonus: Insurance industry knowledge or content experience

What You’ll Bring

An editorial mindset with a focus on audience-first content
Intellectual curiosity and drive to continually improve content quality
Ability to work collaboratively across departments
Proficiency in managing multiple projects and deadlines simultaneously
Confidence using AI tools for content workflows (within ethical and editorial guidelines)

Work Environment & Physical Requirements

Remote (within the U.S.)
Standard office environment; prolonged screen time and computer usage
Occasional travel to company offices may be required

SelectQuote Core Values

Service: Create exceptional customer experiences
Entrepreneurship: Innovate and take smart risks
Leadership: Build and invest in high-performing teams
Empowerment: Adapt and thrive in a changing environment
Courage: Challenge the status quo and drive improvements
Teamwork: Support and celebrate one another

Compensation & Benefits

Base Salary: $65,000–$75,000
Performance-based incentives
Medical, Dental, and Vision insurance
HSA/FSA options
Voluntary life, accident, and critical illness insurance
Company-paid life and long-term disability insurance
401(k) with employer match and profit-sharing
Tuition reimbursement program
Wellness and financial education resources
Discount programs and employee perks
Employee Assistance Program (EAP)

APPLY

Content Development Specialist