About BiOptimizers
At BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in science, we design supplements and experiences that empower individuals to excel. Our remote-first team spans the globe, blending innovation with results to magnify human potential.
Role Overview
As a Copywriter – eCommerce & DTC Marketing, you’ll be a key member of our marketing team, supporting direct-to-consumer (DTC) and eCommerce initiatives. This role requires a proven copywriting background with measurable success in performance marketing, retention, and promotional campaigns. Experience in the health and wellness space—especially supplements—is highly valued.
Key Responsibilities
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Write high-converting ad copy for social platforms (Facebook, Instagram, TikTok), Google Ads, and display ads.
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Develop engaging email campaigns, including welcome flows, cart abandonment, post-purchase, and loyalty updates.
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Craft concise and persuasive SMS campaigns optimized for mobile-first engagement.
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Produce copy for seasonal promotions, product launches, and flash sales across multiple channels.
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Create persuasive product descriptions that highlight benefits and customer solutions.
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Write optimized landing page copy to maximize conversions.
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Conduct A/B tests and refine copy based on data insights.
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Maintain a consistent brand voice across all customer touchpoints.
Required Qualifications
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5+ years of copywriting experience, focused on eCommerce and DTC.
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Demonstrated results in performance marketing and ROAS improvement.
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Strong retention marketing experience (email automation, lifecycle campaigns).
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Proven success in SMS marketing campaigns.
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Portfolio showcasing promotional campaigns with measurable revenue impact.
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Deep understanding of consumer psychology and persuasion techniques.
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Strong data-driven approach and experience with A/B testing.
Preferred Qualifications
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Experience in health, wellness, supplements, or nutraceuticals.
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Knowledge of FDA compliance in health-related marketing.
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Familiarity with subscription-based business models.
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SEO writing experience for eCommerce content.
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Exposure to influencer and user-generated content campaigns.
Additional Skills
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DTC marketing expertise with proven customer acquisition and retention results.
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Customer journey mapping and lifecycle understanding.
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Conversion copywriting frameworks (AIDA, PAS, etc.).
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Multi-channel marketing integration (email, SMS, social, web).
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Personalization and segmentation strategies.
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Mobile-first copywriting best practices.
Work Location & Collaboration
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Location: Fully remote, globally distributed team.
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Collaboration Window: 9 AM – 5 PM EST (for meetings and syncs only; flexible hours otherwise).
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Team members must attend key meetings, communicate across time zones, and meet deadlines.
Benefits & Culture
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Competitive salary with flexibility based on location.
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Fully remote role with flexible work arrangements.
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Inclusive, diverse, and collaborative culture.
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Opportunity to work in a mission-driven company helping people reach peak performance.
Equal Opportunity
BiOptimizers is proud to be an Equal Opportunity Employer. We celebrate diversity and inclusion and welcome applicants regardless of race, religion, gender, sexual orientation, national origin, disability, veteran status, or other protected status.