Copywriter, Growth Creative

Instacart is seeking a Growth Copywriter to join the Growth Creative Team, crafting high-impact, customer-facing messaging that drives engagement, retention, and loyalty across lifecycle channels. This role combines creativity with AI-driven workflows, enabling content production at scale while maintaining Instacart’s playful, human-centered brand voice.

Key Responsibilities:

• Own copy development for CRM and lifecycle marketing channels, including email, push, SMS, in-app messaging, PDM, and ASO.

• Leverage AI tools (e.g., Gemini, ChatGPT, Jasper) to draft, optimize, and scale messaging without sacrificing human creativity or emotional nuance.

• Collaborate with Growth, Lifecycle, and Product Marketing teams to develop insight-driven, personalized campaigns.

• Build AI prompts, templates, and workflows to generate consistent, on-brand copy at scale.

• Experiment with AI-generated variations for A/B testing and creative roadmaps.

• Transform strategic briefs and hypotheses into compelling content that drives action and customer loyalty.

• Ensure all copy, whether AI-assisted or human-written, is consistent, inclusive, and compliant with legal standards.

• Contribute to messaging frameworks, experimentation roadmaps, and the evolution of the team’s AI content playbook.

Qualifications:

• 2–4 years experience writing CRM or lifecycle marketing copy for consumer-facing brands (tech, CPG, eCommerce, or marketplace experience preferred).

• Strong understanding of mobile-first channels (email, push, in-app, SMS).

• Comfortable experimenting with AI tools while knowing when human storytelling is required.

• Experience with A/B testing and using results to refine messaging.

• Excellent communication, collaboration, and project management skills.

• Proficiency with Figma, Google Suite, and Slack.

Preferred Qualifications:

• Experience using data, insights, and A/B testing to inform creative decisions.

• Hands-on experience with AI writing tools or willingness to adopt them in marketing workflows.

Compensation & Benefits:

• Remote role with Flex First work arrangements.

• Base pay ranges by location:

  • CA, NY, CT, NJ: $108,000–$120,000

  • WA: $104,000–$115,000

  • OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $99,000–$110,000

  • All other states: $90,000–$100,000

• Eligible for equity grants, annual refresh grants, and comprehensive benefits.

Why Work at Instacart:

• Join a mission-driven team transforming grocery shopping through technology and customer experience.

• Work in a flexible, remote-first culture with opportunities for professional growth.

• Contribute to innovative, AI-assisted marketing that shapes the future of consumer engagement.

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