About Boden
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without collaboration, honesty, and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive, and above all – good fun. We inspire you to live your best life. We are Boden.
Overview
As a Creative Copywriter, you’ll be the voice behind Boden across digital channels, printed materials, and key brand campaigns. You’ll balance fashion authority with our playful spirit, avoiding clichés while bringing sharp, creative, and impactful copy to life.
This role is primarily Womenswear focused, but you’ll also contribute to Mini Boden and brand-wide campaigns. Flexibility in tone of voice across channels and audiences is key.
You’ll report to the Senior Creative Copy Manager and work closely with designers, marketers, and art directors on websites, catalogues, emails, social media, CRM, and customer acquisition campaigns.
What You’ll Do
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Write engaging copy for Womenswear and occasionally Childrenswear across digital and print: advertising, homepage, catalogues, and email.
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Partner with Brand & Product Marketing to deliver high-quality copy on time.
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Craft daily captions for Instagram, Facebook, and TikTok, plus paid ads for social and search.
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Support PR with polished press releases.
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Collaborate with creative teams and Art Directors to deliver standout campaigns.
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Write longer editorial features such as denim guides, travel, and lifestyle content.
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Produce sale copy under tight deadlines with speed and precision.
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Stay updated on cultural trends and competitor activity, sharing insights with the team.
What We’re Looking For
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Proven experience writing fashion, lifestyle, or luxury retail copy across digital and print.
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Strong knowledge of how customers engage with digital channels.
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Exceptional attention to detail and proofreading skills.
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A passion for brand storytelling and creative language.
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Interest in culture, fashion, and lifestyle with an instinct for trends.
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Familiarity (or willingness to learn) tools such as Workfront, Miro, and Figma.
Why Join Us
At Boden, we want to be the place everyone loves to work — friendly, open, and inclusive. We celebrate individuality, offer equal opportunities, and believe in hiring the best person for the job.
If you need adjustments or support during the application process, we are here to help.