Be Part of an Amazing Story
For over 160 years, Macy’s has been more than just a store—we’ve been a story of innovation, tradition, and unforgettable experiences. From our legendary Thanksgiving Day Parade to the 4th of July Fireworks, Macy’s has been part of memorable milestones for millions of customers. Now, you can join our story.
Job Overview
The CRM Personalization Specialist plays a key role in Macy’s in-house CRM team, focusing on customer retention marketing. This role is both strategic and hands-on, supporting initiatives across email, app messaging, and SMS channels to enhance customer engagement and loyalty.
What You Will Do
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Partner with the CRM Senior Manager to plan and execute CRM campaigns that drive performance
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Collaborate with marketing, creative, and technology teams to enhance CRM processes and innovation
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Execute personalization strategies across email, SMS, and app channels
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Translate complex CRM concepts into clear communication for non-CRM stakeholders
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Build cross-team relationships and manage workflows effectively
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Measure performance and provide data-driven insights to optimize retention campaigns
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Support the growth of long-term customer relationships through personalization strategies
Skills You Will Need
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CRM & Retention Marketing: 3+ years of hands-on CRM experience (email, SMS, app messaging)
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Tools & Platforms: Familiarity with platforms such as Oracle Responsys, Movable Ink, or Wunderkind
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Data Analysis: Strong analytical and Excel skills to measure impact and optimize campaigns
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Collaboration: Ability to work cross-functionally with marketing, creative, and technology teams
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Communication: Strong presentation and communication skills, able to simplify technical concepts
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Project Management: Ability to manage multiple initiatives, prioritize tasks, and pivot strategies
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Problem-Solving: Adaptable mindset to adjust CRM strategies based on performance insights
Who You Are
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Bachelor’s degree (or equivalent experience) in marketing, business, or related field
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3+ years in CRM, customer retention, or digital marketing (in-house or agency)
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Self-starter with excellent organizational skills
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Comfortable working a flexible schedule based on business needs
What We Can Offer You
Macy’s offers a dynamic, inclusive environment with opportunities for professional growth. Benefits include:
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Comprehensive health, dental & vision insurance
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401(k) with company match
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Paid Time Off + 8 paid holidays
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Merchandise discounts
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Performance-based incentives & annual merit review
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Tuition reimbursement
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Employee Assistance Program (EAP) with counseling, legal & financial support
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Colleague Resource Groups & volunteer opportunities
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Career development and leadership training programs
About Macy’s
This is a unique opportunity to join one of America’s most iconic brands. Whether you’re helping customers find the perfect style, building out digital marketing strategies, or supporting unforgettable Macy’s traditions, you’ll be part of something special.
Apply today and help shape the next chapter of Macy’s story!