About Lacoste
Join Lacoste, an iconic global fashion brand known for timeless style and innovative spirit. We unite passionate teams driven by shared values to create memorable customer experiences across cultures and generations. Be part of a brand that blends heritage with modern retail innovation and sustainability.
Key Responsibilities
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Loyalty Programme Management: Lead Lacoste Members loyalty programme strategy, engagement, and omnichannel activations to boost customer retention and premiumisation.
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Customer Experience & Retail Support: Improve customer journeys by delivering 360° marketing initiatives, in-store activations, and collaborate cross-functionally with Retail, Visual Merchandising, and Training teams.
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Campaigns & Communications: Plan and execute multi-channel CRM campaigns (Email, SMS, Wallet), ensuring brand consistency and targeted customer offers.
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Insights & Data Strategy: Manage CRM database, segment customer data, and generate insights to enhance VIP engagement and campaign success.
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Partnerships & Events: Drive brand partnerships and organise exclusive events for top-tier customers to strengthen loyalty and engagement.
Why Join Lacoste?
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Work with a premium brand within MF Brands Group offering internal mobility opportunities.
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Thrive in a culture valuing personal and collective growth, work-life balance, and well-being.
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Champion sustainability through our Durable Elegance approach.
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Benefit from inclusive policies promoting equal opportunities and social inclusion.
Rewards & Benefits
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Competitive salary with bonus potential
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25 days holiday plus UK bank holidays
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Private healthcare (optional) & Employee Assistance Programme
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Regular wellbeing activities (e.g., run club, yoga)
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Up to 65% discount on Lacoste products
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Enhanced family leave & paid Assisted Conception leave
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Employee referral and long service awards
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Learning & development support from day one
Application Process
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Initial call with Talent Acquisition Coordinator
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Teams interview with Marketing Director
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Final interview with Marketing Director & Global Marketing Director
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Offer and join the Lacoste team!
Accessibility: We provide workplace adjustments throughout the recruitment process. Contact: uktalent@lacoste.com (Subject: Workplace Adjustments)
Candidate Profile
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Embody Lacoste’s values: Play as One Team, with Elegance, Daring & Tenacity
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Experience in premium/luxury retail with strong CRM, loyalty, and clientelling skills
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Skilled in planning and delivering events and customer activations
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Proficient with CRM platforms, Google Analytics, and data-driven reporting
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Excellent communicator with strong interpersonal skills
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Collaborative, adaptable, and solution-focused
Equal Opportunities
Lacoste is committed to diversity, inclusion, and equal opportunity employment. We welcome applicants from all backgrounds to join us in making fashion that transcends style.
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