Data Strategy Director

What You’ll Do

• Develop a deep understanding of client businesses to provide relevant, measurable, and impactful strategic recommendations.

• Lead the creation, development, and execution of measurement strategies and frameworks for a portfolio of client accounts.

• Build and maintain dashboards to meet the diverse needs of multiple client teams.

• Oversee the development and ensure the accuracy of ongoing performance marketing reports.

• Translate complex data into actionable insights for departments across the agency.

• Deepen audience understanding to enhance ideation impact.

• Foster collaboration between internal teams and media partners to achieve shared goals.

• Present confidently as a persuasive storyteller, comfortable in a variety of settings.

• Collaborate with other strategic thinkers to ensure the continued excellence of our core strategic offerings.

Knowledge, Skills, and Abilities

• Expertise in database creation and maintenance, ensuring data completeness and accuracy, with regular quality checks.

• Experience with social media data tools (e.g., Brandwatch) is a plus.

• Ability to independently drive initiatives with a strong sense of discipline and accountability.

• Comfortable communicating complex findings and methodologies with senior executives and teammates.

• Skill in translating abstract, data-driven concepts into tangible, understandable solutions.

• Excellent verbal and written communication, with the ability to prepare clear, client-ready documents.

• A curious mindset with a passion for understanding what drives consumer behavior and culture.

• Strong aptitude for data visualization and presenting insights in an engaging way.

• Proficient problem-solving skills, capable of thriving in uncertain environments.

Minimum Qualifications

• 7+ years of experience in digital media analytics and insights development.

• A solid understanding of media/marketing performance, including knowledge of various media channels, audience targeting, and data-driven recommendations.

• Expertise in using data analytics to improve digital-first creative performance and optimize ongoing campaigns.

• Sharp analytical skills, particularly in assessing multiple datasets and deriving actionable insights.

• Skilled at evaluating creative campaign performance in relation to audience data, especially within tight timelines.

• Ability to define key performance indicators (KPIs) that guide tactics and strategic decisions.

• Experience in assessing and informing business and creative decisions by evaluating campaign effectiveness and audience engagement.

• Ability to navigate ambiguity and define next steps to keep projects moving forward.

Preferred Qualifications

• Experience with advanced analytics in media performance data.

• Experience working with or understanding the Latinx/Hispanic-American audience, with targeted insights and strategies.

About UnitedMasters, Inc.

UnitedMasters Inc. encompasses both Translation, a creative solutions company, and UnitedMasters, a platform that empowers independent creators by offering them ownership, exposure, and financial growth opportunities. Together, UnitedMasters, Inc. leads the way in connecting independent artists with brands, enabling them to tell their stories, foster profitable growth, and shape culture. Backed by industry leaders such as Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining the collaboration between artists and brands to drive innovation.

Salary Hiring Range: $135,000 – $160,000

Our salary ranges reflect competitive pay based on the size of our company and industry standards. This is one part of our comprehensive compensation package, which also includes bonuses, stock options, 401(k) matching, and more.

Salary decisions are based on qualifications, experience, skillset, and internal equity within the company. We aim to offer competitive pay for each candidate based on these factors.

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