Demand Generation Manager

About Ingenio

At Ingenio, we are specialists in sourcing top talent for leading SaaS companies across the UK and Ireland. Our mission is to connect exceptional professionals with innovative businesses, empowering them to drive growth and achieve success.

We work with some of the most ambitious and dynamic organizations in the SaaS sector, offering a full range of staffing solutions — from leadership roles to sales, marketing, and technical positions.

 Role Overview: Demand Generation Manager (B2B SaaS)

We are seeking an experienced Demand Generation Manager to lead and optimize our lead generation strategy in a B2B SaaS environment. This is an excellent opportunity for a data-driven marketing professional to own, scale, and optimize demand generation initiatives for a growing SaaS business.

 Key Responsibilities

Demand Generation Strategy

• Plan, design, and execute multi-channel demand generation campaigns.

• Optimize lead nurturing workflows and segmentation in HubSpot.

• Manage the full lead lifecycle, ensuring seamless handover to Sales.

• Stay updated on the latest industry trends, tools, and best practices.

 Performance Optimization

• Monitor and analyze campaign performance using key metrics (ROI, CPL, CAC).

• Continuously optimize campaigns to maximize pipeline contribution.

• Leverage data insights to improve lead quality and conversion rates.

 Collaboration & Coordination

• Work closely with content, design, and digital teams to align marketing efforts.

• Coordinate with Sales for smooth lead handover and conversion tracking.

• Collaborate on integrated marketing strategies that drive revenue growth.

Candidate Profile: Who You Are

• 4–7 years of experience in demand generation or performance marketing, with a proven track record of driving pipeline and revenue.

• Hands-on experience with HubSpot, including workflows, segmentation, and reporting.

• Strong background in B2B SaaS, preferably with complex buyer journeys and long sales cycles.

• Analytical mindset with a focus on metrics (ROI, CPL, CAC, pipeline contribution).

• Highly organized, proactive, and capable of managing multiple campaigns across channels.

• Based in the UK or Ireland, with occasional travel for team meetings or industry events.

 What Sets You Apart

• Proven ability to design and scale demand generation strategies from scratch.

• Expertise in managing lead lifecycle and nurturing campaigns.

• Strong understanding of SaaS buyer behavior and sales processes.

• Ability to collaborate effectively across teams (content, design, digital, sales).

• Experience in managing and optimizing multi-channel marketing campaigns.

Location & Work Environment

• Remote role – Based in Dublin with occasional travel for team meetings or industry events.

• Flexible work environment with opportunities for professional growth.

Salary & Benefits

• Competitive salary package.

• Opportunity to work with a leading B2B SaaS company.

• Professional growth in a fast-paced, innovative environment.

• Collaborative team culture with a focus on continuous learning.