Job Overview:
We are seeking an experienced Freelance Digital Copywriter to develop clear, engaging, and user-first digital content for our client, an educational institution. This role focuses on creating performance-driven copy across websites, landing pages, emails, paid media, and other digital channels to drive marketing goals, enhance user engagement, and strengthen brand storytelling.
Key Responsibilities:
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Develop and execute digital copy strategies aligned with marketing objectives
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Write compelling content for websites, landing pages, emails, paid ads, and video scripts
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Collaborate with design, SEO, marketing, and communications teams to optimize UX and conversion rates
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Regularly audit and refine copy based on analytics, UX best practices, and performance data
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Ensure consistent brand voice and adherence to style guidelines across all digital touchpoints
Qualifications:
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3+ years of digital copywriting or UX content strategy experience
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Strong portfolio showcasing brand-first and performance-focused digital content
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Proficiency in SEO/SEM principles and content management systems
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Excellent organizational skills and attention to detail
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Preferred: Experience in higher education or non-profit sectors