About Us
Danny’s Home Health Care is a trusted provider of high-quality home health services across California and Michigan. We are looking for a talented and tech-savvy Digital Marketer to help us expand our reach, strengthen our brand, and connect with more patients and referral partners through effective digital marketing strategies.
Position Overview
As a Digital Marketer at Danny’s Home Health Care, you will be responsible for managing campaigns that build brand awareness, generate referrals, and support lead conversion. This is a full-time, in-office role based at our headquarters in Rochester Hills, MI.
Key Responsibilities
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Develop and execute digital marketing strategies to grow visibility and engagement
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Manage and optimize Google Ads campaigns with accurate call tracking
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Create and deliver targeted email marketing campaigns, including newsletters
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Design and distribute print and digital mailers to potential referral sources
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Track, analyze, and report on campaign effectiveness and ROI
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Maintain and grow the company’s social media presence with engaging content
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Collaborate with internal teams to align marketing strategies with business goals
Requirements
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Proven experience in digital marketing, preferably within healthcare or service industries
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Strong knowledge of Google Ads, analytics, and lead conversion strategies
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Proficiency in email marketing tools such as Mailchimp or Constant Contact
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Graphic design ability using Canva or Adobe Suite
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Skilled with CRM systems and marketing automation tools
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Strong written and verbal communication skills
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Organized self-starter able to manage multiple projects and meet deadlines
Preferred Qualifications
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Bachelor’s degree in Marketing, Communications, or a related field
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Familiarity with HIPAA-compliant marketing practices
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Knowledge of SEO and best practices for content optimization
Job Type: Full-time
Pay: $41,000 – $60,000 per year
Benefits
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401(k)
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Dental insurance
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Health insurance
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Life insurance
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Paid time off
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Vision insurance
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