About Us
Strategic Ops Institute is an established online education and consulting company helping small, service-based businesses thrive. We’re seeking a strategic and creative Social Media & Digital Marketing Specialist to elevate our content, drive growth, and implement systems that convert followers into clients.
Who You Are
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5+ years of experience in social media and digital marketing, preferably in coaching, consulting, or online education
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Deep understanding of Instagram, Facebook, LinkedIn (bonus: YouTube and Pinterest)
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Skilled at planning and executing content strategies aligned with customer journey
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Able to create compelling content—visuals and copy—that aligns with brand voice
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Comfortable managing and optimizing workflows, automations, and digital marketing tools
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Tech-savvy and capable with tools like ActiveCampaign, Kajabi, Zapier, Monday.com
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Strong attention to detail with the ability to execute at a high level
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Proactive, self-directed, and solutions-oriented
Key Responsibilities
1. Social Media & Community Management
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Create high-quality, on-brand content (posts, Reels, Stories) for Instagram & LinkedIn
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Write compelling, action-driven captions and CTAs
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Engage with the online community daily across platforms
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Track analytics and performance metrics
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Repurpose long-form content (e.g., newsletters, podcast episodes) into short-form social assets
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Explore growth opportunities on YouTube and Pinterest
2. Marketing & Campaign Launch Management
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Translate business goals and launch timelines into actionable content calendars
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Manage content strategy for podcast episodes, events, and promotional campaigns
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Collaborate with the CEO and team to ensure cohesive execution across all platforms
3. Digital Marketing & Tech
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Build funnels and automation workflows using ActiveCampaign, Kajabi, and ManyChat
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Track, test, and optimize marketing campaigns and social content
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Troubleshoot and manage integrations using tools like Zapier
4. Marketing Operations
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Develop and document systems, workflows, and SOPs
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Keep digital assets organized and marketing processes streamlined
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Contribute to long-term infrastructure improvements
5. Paid Advertising
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Design and manage paid ad campaigns (Meta, etc.)
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Analyze ad performance and continuously optimize to maximize ROAS and lower CPL/CPM
This Role Is Not for You If…
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You prefer short-term gigs or rigid 9–5 work hours
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You only want to do high-level strategy and not hands-on execution
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You rely on viral trends rather than sustainable growth strategies
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You avoid performance tracking and data-driven iteration
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You struggle to manage your time or work independently in a remote environment
Why You’ll Love This Role
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Be treated as a strategic partner, not just a task-taker
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Fully remote role with flexibility
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Work closely with a seasoned entrepreneur and a passionate, high-performing team
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Opportunities to grow in both hours and responsibility
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Contribute to a values-driven business with impact and purpose
How to Apply
Think you’re the perfect fit? Apply now and become part of the Strategic Ops Institute team!