Parsec Education is an innovative Educational Technology and Consulting company that aims to improve and transform K-12 education and student outcomes. Our mission is to modernize, evaluate, improve, and standardize the way schools view, interpret, and respond to data. Our vision is to make the world a better place to learn. We hold ourselves to the highest standards and pride ourselves on our core values: partner success, innovation, integrity, student-centered, and humor.
We are seeking a sharp, driven, and results-oriented Digital Marketing Coordinator to join our growing marketing team. This role will focus on digital marketing initiatives, including SEO, paid ads, social media, email marketing, and content strategy. The ideal candidate will have a blend of creativity, analytical skills, and experience in digital marketing metrics with proven results. They will also oversee lead generation efforts and track performance, manage digital events (webinars and podcasts), and work in a fast-paced environment, supporting strategic marketing initiatives while analyzing and optimizing performance.
Responsibilities:
- SEO Management: Develop and implement SEO strategies to improve website rankings and traffic, backed by measurable success metrics.
- Paid Advertising: Manage paid ads campaigns (Google, Facebook, LinkedIn, etc.) to drive qualified leads, optimize based on performance metrics, and report on results.
- Analytics & Optimization: Track and analyze campaign performance using tools like Google Analytics, adjust strategies based on insights, and report on KPIs to improve ROI.
- Email & Social Media Marketing: Coordinate and execute email marketing campaigns, including audience segmentation, A/B testing, and performance tracking. Create and oversee social media campaigns to increase brand visibility and engagement.
- Content Writing: Create compelling and strategic content for blogs, newsletters, social media, and other digital platforms with a focus on lead generation and SEO.
- Lead Generation & Quota Management: Track lead generation across digital marketing channels (including webinars and podcasts) and ensure the team meets or exceeds monthly/quarterly quotas.
- Webinar & Podcast Management: Oversee the marketing, promotion, and execution of webinars and podcasts, ensuring strong attendance and engagement from prospects.
- CRM Management: Maintain lead and customer data within HubSpot, ensuring data accuracy and assisting with reporting and tracking.
Experience:
- 3+ years of experience in digital marketing with a proven track record in SEO, paid ads, and lead generation.
- Experience managing and optimizing campaigns through Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, or other similar platforms.
- Strong writing skills with experience in content creation and email marketing.
- Familiarity with CRM platforms (HubSpot preferred) and lead tracking.
- Excellent organizational skills, with the ability to handle multiple projects in a fast-paced environment.
- Strong analytical mindset, able to interpret data and make informed, strategic adjustments.
- Ability to work independently and contribute to a collaborative team environment.
Preferred:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience with webinar and podcast promotion and production.
- Familiarity with digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).