Digital Marketing & Engagement Administrator

Job Category: Sales and Marketing
Job Type: Full Time
Job Location: USA
Salary: $87K/yr - $93K/yr
Company Name: University of Colorado

Company Overview

The University of Colorado plays a vital role in shaping the lives of individuals, businesses, and communities across Colorado, the nation, and the world. With nearly 500,000 alumni excelling in business, science, the arts, healthcare, and beyond, CU continues to produce 15,000 new graduates each year. Spanning four distinct campuses—Aurora, Boulder, Colorado Springs, and Denver—CU is committed to advancing education, research, and innovation for the benefit of Colorado and beyond.

  • CU Boulder is a hub of groundbreaking research, where students explore everything from archaeological discoveries in the Arctic to enhancing the classroom experience and collaborating with NASA on space research. As a member of the prestigious Association of American Universities (AAU), CU Boulder is recognized for its excellence in education and research and is home to one of the most scenic campuses in the country.

  • UCCS (University of Colorado Colorado Springs) is one of the fastest-growing universities in both the state and the nation. As a residential academic and research institution, UCCS partners with leading corporations and federal agencies to provide cutting-edge education in fields such as cybersecurity, business, theater, and nursing, including specialized outreach programs for rural communities.

  • CU Denver grants the most master’s degrees of any public university in Colorado and excels in business, engineering, public affairs, computer science, art, and digital media. A leader in sustainability, CU Denver is located in the heart of downtown with accessible commuter options, nearby housing, and a variety of online degree programs.

  • CU Anschutz Medical Campus is a globally recognized leader in research, education, and clinical healthcare. The campus houses top-tier programs in public health, medicine, dentistry, pharmacy, physical therapy, and nursing and is home to University of Colorado Hospital and Children’s Hospital Colorado. The CU School of Medicine, which began in Boulder over a century ago, continues to push the boundaries of medical innovation and patient care.

  • Position Summary

    The CU System Office of Advancement is dedicated to delivering exceptional service, strategic insight, and operational efficiency to our campus partners and the University of Colorado Foundation. Our team supports the university’s fundraising and engagement initiatives through comprehensive advancement services such as data and constituent management, business intelligence, annual and planned giving, communications, IT, budgeting, and more. We believe a strong, inclusive office culture is essential to our success, and we live out our values—Work Together, Think Big, Be Good, and Have Fun—in everything we do.

    We’re seeking a Digital Marketing & Engagement Administrator who will lead the design and deployment of email marketing campaigns through Salesforce and Marketing Cloud. This position plays a key role in supporting CU’s advancement goals and will contribute significantly to the upcoming integration of our Marketing Cloud environment with our donor-focused Salesforce CRM, Ascend.

    What You’ll Do

    Campaign Development, Execution & Optimization

    • Create and manage email marketing campaigns using Salesforce Marketing Cloud tools.

    • Build automated journeys and workflows with Journey Builder to foster stronger relationships with alumni, donors, patients, and other constituents.

    • Use data-driven techniques like filtered data extensions, Automation Studio queries, and Salesforce reports to segment audiences.

    • Support campaign enhancements through testing strategies (e.g., A/B testing) and performance analysis.

    • Provide campaign reporting and data visualization, applying UI/UX best practices to ensure campaigns are both visually engaging and results-driven.

    • Maintain alignment with CU branding guidelines in all digital communications.

    Innovation & Technical Development

    • Optimize the use of Salesforce and Marketing Cloud features to improve campaign performance and user engagement.

    • Work alongside technical teams to maintain current tools while preparing for future upgrades and AI-driven innovations.

    • Manage and validate data in Marketing Cloud and Salesforce to ensure integrity and consistency.

    • Contribute to ongoing development efforts, troubleshoot issues, and create both technical and user-facing documentation.

    Salesforce Integration Support

    • Assist in preparing for and supporting the integration between the Marketing Cloud org (used for events and email communications) and the Ascend org (CU’s fundraising CRM).

    • Evaluate and refine current processes to prepare for multi-org integration.

    • Collaborate on technical architecture and data structure improvements to provide more robust constituent insights.

    • Help ensure seamless service delivery during integration by supporting multi-org architecture and engagement continuity.

    Stakeholder Support & Collaboration

    • Partner with stakeholders across the university to align campaigns with CU’s strategic objectives.

    • Deliver stakeholder education and support through initiatives like “Lunch & Learn” Zoom sessions.

    • Provide day-to-day support to those requesting help with campaign planning and execution—often in collaboration with the University Information Services (UIS) team.

    • Help evolve the Digital Marketing team’s service offerings and operational direction to meet emerging needs.

    Where You’ll Work

    This is a remote position, requiring presence in the Denver-based CU System office four times a year during designated callback weeks. Additional in-office time may be determined by your manager.

    Minimum Qualifications

    • Bachelor’s degree or equivalent work experience (may substitute one year of education for one year of experience).

    • At least three (3) years of experience using Salesforce and Marketing Cloud for email marketing, with proficiency in:

      • Email Studio

      • Journey Builder

      • Content Builder

      • Automation Studio or Einstein

    • Experience with:

      • HTML

      • SQL queries

      • Handling large data sets

      • Marketing tools and platforms

    Preferred Qualifications

    • Advanced degree from an accredited institution.

    • Five (5) or more years of relevant professional experience.

    • Experience with:

      • AI applications in marketing

      • Multi-org integration within Marketing Cloud

      • Marketing Cloud certifications (e.g., Email Specialist, Administrator)

      • AMPScript and CSS

      • Agile project management methodologies

    This position offers an exciting opportunity to be part of a mission-driven team focused on driving engagement and impact through smart, strategic digital marketing.

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