Digital Marketing Manager

About WalletPay

WalletPay is a remote-first startup revolutionizing how service-based businesses, contractors, and freelancers manage payments. Our modern invoicing tool streamlines digital transactions and enhances user experience for self-employed professionals. We’re building a product that’s simple, powerful, and built with the end-user in mind.

Position Summary

We are seeking a strategic and creative Digital Marketing Manager to lead WalletPay’s growth marketing efforts. The ideal candidate has experience in the startup ecosystem and is passionate about fintech and digital products. You will take full ownership of our digital marketing strategy — from planning and execution to analytics and optimization — working closely with our product and design teams to ensure brand alignment and user engagement.

Key Responsibilities

• Develop and execute digital marketing strategies across channels: SEO/SEM, paid media, social media, content, and email.

• Lead customer acquisition campaigns for product launches and growth initiatives.

• Analyze marketing performance and optimize campaigns using data-driven insights.

• Manage WalletPay’s social media presence, ensuring brand consistency and engagement.

• Oversee CRM and email marketing platforms, including lead nurturing and retention strategies.

• Collaborate cross-functionally with product, design, and leadership teams.

• Produce and manage blog posts, newsletters, and other content to build brand community.

• Maintain and evolve WalletPay’s brand identity across all digital touchpoints.

Qualifications

Required:

• 5+ years of experience in digital marketing, preferably within tech, SaaS, or fintech sectors.

• Proven track record of scaling brands and driving user acquisition via organic and paid channels.

• Deep understanding of performance marketing, conversion funnels, and A/B testing.

• Proficiency with Google Ads, Meta Ads, Ahrefs/SEMrush, Mailchimp/Klaviyo, and Canva or Figma.

• Strong content and copywriting skills, with SEO experience.

• Self-starter with excellent communication and project management skills.

• Comfortable working independently in a remote, startup environment.

Preferred:

• Experience with B2B2C or payment/invoicing platforms.

• Knowledge of CRM systems like HubSpot or Salesforce.

• Prior work with freelancer- or contractor-focused products.

Why Join WalletPay

• Equity in a high-growth startup shaping the future of payments.

• Remote-first culture with full autonomy and flexible hours.

• Collaborative and fast-paced work environment with strong ownership.

• Opportunity to build and lead marketing from the ground up.

Important Note

• This is an equity-only position at this time. We are actively raising capital, and compensation packages will evolve accordingly.

• Individuals with a criminal record are encouraged to apply.