Position Overview
We are seeking a skilled and driven Digital Marketing Professional with hands-on experience in SEO, YouTube Ads, geo-targeting, and geo-fencing. This role is perfect for a data-driven marketer who is passionate about improving digital performance, targeting the right audiences, and turning strategy into real results.
Key Responsibilities
SEO Strategy & Execution
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Develop and implement comprehensive SEO strategies to boost search visibility and organic traffic.
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Perform keyword research, technical audits, and on-page optimizations.
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Monitor SEO performance, analyze trends, and adapt tactics accordingly.
YouTube Ads Management
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Plan, create, and manage YouTube ad campaigns focused on reach, engagement, and conversions.
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Utilize advanced targeting options for precise audience segmentation.
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Optimize ad creatives and budgets, measure KPIs, and report ROI.
Geo-Targeting & Geo-Fencing
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Design and execute location-based marketing strategies to enhance relevance and engagement.
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Launch geo-fencing campaigns targeting users near business sites or event locations.
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Track performance and refine campaigns for higher efficiency.
Analytics & Reporting
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Use tools like Google Analytics, YouTube Studio, and ad dashboards to evaluate performance.
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Provide insightful reports with actionable recommendations.
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Stay current with industry trends and algorithm updates.
Collaboration & Strategy Development
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Coordinate with cross-functional teams (designers, content creators, developers).
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Align campaigns with company-wide marketing goals.
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Support the creation of multi-channel digital strategies.
Requirements
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Proven experience in SEO, YouTube Ads, and location-based digital campaigns.
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Strong analytical skills with a solid grasp of marketing KPIs.
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Familiarity with tools like Google Ads, Google Analytics, YouTube Studio, and geo-fencing platforms.
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Creative mindset with attention to data and trends.
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Effective communicator and team collaborator.
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