Join Anchor – Shape the Future of Sales and Customer Experience

Are you a strategic and inspiring sales leader ready to make a meaningful impact? At Anchor, England’s leading not-for-profit provider of housing and care for older people, we are looking for a passionate Director of Sales & New Home Marketing to drive our national sales programme and customer experience transformation.

As a key part of our Senior Leadership Team, you’ll lead on the delivery of ambitious sales and marketing strategies that align with our mission to create homes where people love living later in life.

What You’ll Do

Deliver Results: Lead a national sales programme including outright sales, shared ownership, and resales – achieving cost and margin targets.
Develop Strategy: Design innovative, insight-driven sales and marketing plans using market research and analysis.
Enhance Experience: Put customers at the heart of every step in the journey, using new technologies to improve service.
Lead Teams: Inspire and manage a talented team of 14 including Heads of Sales and Marketing, building a culture of performance and innovation.
Build Influence: Represent Anchor externally, developing relationships with partners, local authorities, and regulatory bodies such as Homes England and the FCA.
Maintain Compliance: Ensure all sales activities meet regulatory, financial, and internal governance standards.
Think Ahead: Contribute to long-term corporate planning, scanning the market for trends and future opportunities.

Who We’re Looking For

You’ll bring a unique combination of vision, experience, and values:

Senior Sales Expertise: Proven leadership in a regulated, complex sales environment (property or housing sector experience ideal).
Strategic Thinking: Strong commercial and financial acumen, experienced in budget management and market analysis.
Team Leadership: Skilled at leading, motivating, and developing high-performing teams.
Customer-Centric Mindset: Deep understanding of customer needs and social housing trends.
Excellent Communicator: Influential and confident in managing internal and external stakeholder relationships.
Qualifications: Degree or equivalent; marketing or sales qualifications are a plus.

Why Anchor?

At Anchor, we go beyond providing housing – we build vibrant communities where people thrive.

Shape a national sales strategy that impacts thousands
Work in a diverse, inclusive, and supportive environment
Enjoy flexible, home-based working with national travel

Benefits Snapshot

Health & Wellbeing

Mental health support & online GP access
Discounts on gyms, wellness, and fitness

Financial

Generous pension contributions (up to 8%)
Financial advice, life assurance, loans
Retail and tech discounts

Career

Personalised development programmes
Online leadership learning
Promotion pathways

View full benefits

Diversity & Inclusion at Anchor

We are proud to be an equal opportunity employer and an inclusive organisation. We actively celebrate diversity and offer employee networks for LGBT+, Disability, and Race & Ethnicity, along with Inclusive Ambassadors supporting positive change.

We are:

Gold Standard Inclusive Employer
Stonewall Diversity Champion
Menopause Friendly
Signatories to the Age Friendly Employer Pledge & more

Apply Now

Be part of a purpose-driven team transforming housing and care for the better. Apply today and help lead the future of senior living at Anchor.

APPLY

Director of Sales & New Home Marketing