Director, SEO Marketing

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Serving over 150,000 companies worldwide—including Brex, Rippling, Navan, Qantas, and SHEIN—we provide fully integrated solutions for business accounts, payments, spend management, treasury, and embedded finance.

Founded in Melbourne, Airwallex is valued at US$6.2 billion and supported by world-leading investors like Visa, Sequoia, DST Global, and Salesforce Ventures. With a global team of over 1,800 employees across 26 offices, we are redefining the future of global payments.

We hire builders with founder-like energy, who are motivated by impact, curiosity, and ownership. If you thrive in fast-paced, high-visibility projects and leverage AI to solve complex problems, Airwallex is the place to accelerate your career.

About the Team

The Marketing team drives brand awareness and customer engagement through innovative campaigns. Using data-driven insights and creative strategies, we attract new customers, strengthen relationships, and ensure Airwallex stands out in a competitive market.

Role Overview

As Global SEO Director, you will lead one of Airwallex’s most strategic growth channels. You will design and execute a global SEO strategy that attracts, educates, and converts high-value audiences. This role requires collaboration across content, technical SEO, design, and product marketing teams to build a scalable and future-proof organic growth engine.

Responsibilities

• Develop a global SEO strategy that prioritizes high-intent keywords, local market nuances, and sustainable growth.

• Build, mentor, and lead a high-performing team of SEO experts, content strategists, and external agencies.

• Partner with engineering to optimize site architecture, crawlability, and performance for search engines.

• Collaborate with content and product marketing teams to create authoritative, data-driven content that ranks and converts.

• Explore emerging search channels, including YouTube, ChatGPT, and AI-driven discovery platforms.

• Test new tactics, landing pages, and structured data strategies to enhance discoverability and engagement.

• Advocate for SEO best practices across the organization, demonstrating measurable business impact.

Minimum Qualifications

• 15+ years of marketing experience, including leading and scaling global SEO programs in fintech, SaaS, or B2B companies.

• Bachelor’s degree in Marketing or a related field.

• Proven success in building and leading teams (minimum 4 years).

• Deep expertise in technical SEO, content marketing, and analytics.

• Experience optimizing for SEO across channels beyond Google.

• Strong business acumen with the ability to use SEO to drive business outcomes.

• Experience collaborating with content, engineering, product marketing, and growth teams.

Why Airwallex

• Competitive salary range: $220,000 – $270,000

• Opportunity to lead a global growth function in a high-growth fintech.

• Work alongside a team of innovators and builders across multiple disciplines.

• Flexible and collaborative culture with AI-enabled problem solving.

• Join a company that values diversity, inclusion, and merit-based growth.