Company Overview
ProFound Talent is your partner in growth, a trusted ally, in today’s inevitable tussle for top talent. You’ll benefit from our 25-plus years of experience working in Executive and Professional Recruitment, Career Transitions and Executive & Leadership Coaching. ProFound Talent offers the experience of seasoned experts, but with a fresh, authentic, and down-to-earth approach. We are a different type of executive recruitment firm. We’re less conventional, always approachable, and not afraid to think outside the box. Let’s start attracting your next hidden gems. We offer Companies: Executive & Professional Level Recruitment Executive & Leadership Development Career Transition We offer Individuals: Confidential Resume Submission for our listed Career Opportunities Career Coaching Leadership Development
About the job
ROHIT
THE ORGANIZATION
Rohit is an entrepreneurial company deeply rooted in the Rohit family legacy. Rohit believes that bravery is bold, and they thrive on pushing boundaries in the land development, home construction, residential rental, commercial, and healthcare infrastructure verticals. As an entrepreneurial company, they are committed to innovation, excellence, and creating thriving communities.
Rohit operates in Edmonton, Calgary, Saskatoon, Regina, and Ottawa. Founded with a mission to redefine residential construction, commercial property, and land acquisition, Rohit has consistently pushed boundaries to foster thriving communities. Their commitment to excellence and entrepreneurial spirit distinguishes them within the industry. With a vision for growth and expanding market opportunities, Rohit Group has 5 key divisions being Rohit Communities, Rohit Homes, Rohit Rental Living, Rohit Commercial and Rohit Health.
They operate under the leadership principles of:
Accountability
Excellence
Resilience
Transparency
Urgency
Continuous learning
Efficiency
Grit
For more information on Rohit, visit https://rohitgroup.com/.
For a complete position description, please visit: Division Marketing Manager, Income Producing Properties (IPP) – ProFound Talent
THE OPPORTUNITY
Reporting directly to the Vice President of Marketing and a dotted line to the Executive Vice President of Income Producing Properties (IPP), this role serves as the single point of marketing accountability for the entire IPP division (including all regions and lines of business – residential rental, commercial, and healthcare infrastructure), overseeing budget allocation and management, market and customer research, as well as tactical planning and delivery as it relates to marketing. This role will also work directly with operational staff within their assigned division, enterprise marketing resources, as well as with various vendors to realize tactical delivery.
RESPONSIBILITIES
Research and Analysis
Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.
Leading tracking, analysis and performance reporting of campaign and web analytics.
Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.
Brand Activation
Leading the development and implementation of brand activation plans.
Managing storytelling and expression of the brand to extend reach and impact.
Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.
Digital Marketing
Managing websites under the division, including researching, creating, and publishing website content.
Working with the Digital Marketing Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
Overseeing and managing social media platforms, content, and performance.
Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
Leading the development, implementation, and performance reporting of email marketing campaigns.
Monitoring and responding to customer online reviews.
Traditional, Out of Home, and Sponsorship Marketing
Providing tactical support to sales teams in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
Leading the tactical approach and execution of on-site signage.
Working with industry publications and news media outlets to roll out earned and paid media.
Orchestrating geo-targeted out-of-home campaign planning and execution.
Pursuing amenity and building sponsorship naming rights.
Developing and managing the submission of industry award applications.
Tactical Planning and Management
Creating and managing implementation of marketing plans.
Developing and actively managing marketing budgets by project, as well as quarterly period.
When required, providing/supplementing tactical planning/delivery to other regions and divisions.
Creative and Production Orchestration
Receive direction from the Interactive and Design Coordinator/Partner as well as collaborate with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
Providing business, brand, and creative direction, including scoping of work.
Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre- and post-production.
Vendor (agency) and contract management.
Co-managing and maintaining digital assets and libraries.
Service Innovation
Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
Oversee and support special projects being conducted within the division, in other divisions or corporately.
FIRST YEAR – MEASURES OF SUCCESS
Marketing is driving monetary outcomes for the division and every region within it.
The individual is well integrated within the business and priorities of the division across all regions.
Marketing budgets are effectively developed, managed, and reported for the division and by region.
Objectives and strategies for the division, and across all regions, are realized.
Marketing projects and initiatives that are enterprise-wide are supported.
THE INDIVIDUAL
Given the pivotal role this individual will be expected to play in achieving the strategic objectives of the company and in supporting the success of the organization, it is essential that the successful candidate possess the following core competencies, experience, and attributes:
Education
Bachelor of Commerce in Marketing or related field or equivalent post-secondary education.
Experience
Minimum of 6-8 years experience with proficiency in managing and planning tactical marketing plans, determining product availability to meet plans, budget responsibilities and hands-on social media execution.
Experience in delivering well-tailored marketing while being agile and adaptable in a fast-moving ever-changing environment.
Competencies and Knowledge
Expertise in Marketing
Business Acumen
Financial Aptitude
Self-Direction and Accountability
Interpersonal and Communication Skills
Adaptability and Learning Orientation
HOW TO APPLY
APPLY